Tuesday, August 6, 2013

The principle of Pyramid


  • Paperback: 254 pages
  • Publisher: Minto Intl (May 1996)
  • Language: English
  • ISBN-10: 0960191046
  • ISBN-13: 978-0960191048
  • Product Dimensions: 9.9 x 6.9 x 0.8 inches
  • Shipping Weight: 12.8 ounces
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Book Description
     The principle of "Pyramid" is a book on writing logic and logical thinking of reading, the book is divided into four parts.
     The first chapter of Pyramid principle concepts were explained, and introduces how to use this principle to construct the basic structure of Pyramid. The purpose is to make readers to understand and use simple document writing skills.
     The second chapter introduces how to deeply grasp the thinking process, in order to ensure the use of the statement can reflect the main ideas expressed hope. The book contains many examples, highlighting the importance of "forced himself calm thinking" on the clear expression of ideas.
     The third chapter according to the object is the need to write research reports, and people need to analyze, complex problem put forward conclusions for decision making using. This article introduces how to use multiple frames at different stages in the process of solving problems to organize the analysis process, the writer thought in fact were previously organization, which can more easily applied Pyramid principle.
     The fourth chapter introduces some presentation skills, able to write the author has the Pyramid structure in written form to slide presentation ideas, can let the audience feel the existence of Pyramid structure.
     There are three appendixes. Appendix one is involved in the analysis of difference method and scientific method in the process of solving problems; appendix two lists a variety of commonly used models of writing the preface; the appendix three is detailed outline the key points, highlighting the "Pyramid principles" of the key concepts and critical thinking skills, so that readers to quickly access.


About the author
      Barbara Minto (Barbara Minto) in 1961 became one of the first batch of female students enrolled in Harvard Business school. In 1963, the international management consulting company McKinsey Minto was appointed as the first female consultant in the company's history. In her writing strengths soon to be appreciated, and in 1966 was sent to London division, responsible for enhanced McKinsey Co growing European staff writing ability. Over the past thirty years, Minto committed to teach Minto Pyramid principle, teaching objects are those who receive commercial or professional training, but in the work of the need to write complex report, research articles, memos or presentation of the people and other social people from all walks of life. So far, Minto have as many companies in the United States, Europe, Australia, New Zealand and the Middle East and other countries and regions of the lesson, and lectures at Harvard Business School, Stanford Business School, Chicago business school, London Business School and New York state university.


Blogger Review
      For Pyramid each layer of the supporting arguments, there is a high requirement: MECE (Mutually exclusive and collectively exhaustive), which are independent of each other and do not overlap, but together completely exhausted not missing. Do not omit to not delay, do not overlap and can not do without. Pyramid principles seem to be nonsense, but it is a great principle, a great methodology. One of the great uses, solve the problem: when you try to solve the problem, you from bottom to top, collect evidence, summed up the central idea, which built a solid Pyramid. With this general objective, the most effective problem solving. The great use of two, management staff: if you are leading, experienced, with men, to a certain problem, put forward the hypothesis according to your experience, quickly lists first grade three to seven supporting arguments, respectively give different men.
     Two weeks later, his report, you collect arrangement, which built a solid Pyramid. With this principle, the most effective management, leadership is doing the most relaxed. The great use of three, communicate the results: the problem has been resolved, Pyramid has built, you need to communicate, you from top to bottom, from Pyramid to the leadership report.
     The last emperor temple on the morning, give you three minutes, you meet the leadership in the elevator now, to give you thirty seconds, you only report the central argument and a supporting arguments, leading to understand, it's done. If the leaders like Liu Bei, your cottage, and hip meat sink, from breakfast to dinner sit, eat out of your home refrigerator.
     Do you have time to talk, he is interested in, you will report to the eighteenth argument, why the three world, so Shu and can have one. With this principle, the most effective communication.
     As a Chinese, need to be careful, we exchange the traditional daily life, not from Pyramid pointed to Pyramid base, but on the contrary. For example, we usually do this to Wang's mother said: Wang Chihepiaodu smoke, bluff and deceive steal, playing blind scold the dumb, dig the grave look after the widows, Wang is a bad guy. We don't usually do this to Wang mother said: Wang is a bad guy. Then have a look Wang mother's reaction, and further provide evidence: Wang Chihepiaodu smoke, bluff and deceive steal, playing blind scold the dumb, dig out grave look widow door. The principle of pure Pyramid exchange, in China, easy to find.
     As a Chinese, I can be proud of is, Chinese culture broad and profound, foreigners all is stealing our fathers, so not speed Glass hundred cattle theorem but the Pythagorean theorem, so the Yin and Yang Yu is one of the first computer, so Minto is not the Pyramid principles but laodan Pyramid principles: Confucius opened a three thousand consultant management consulting company in the spring and Autumn period, help all ambition evil jump princes through strengthening basic management and improve performance. Confucius asked laodan how training newly hired consultants, Dan said, tell them, the first to master the principle of life, Michiki Ichi, two, two, three, Sansheng endless.

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The Innovator's Dilemma: When New Technologies Cause Great Frims to Fail


  • File Size: 1168 KB
  • Print Length: 237 pages
  • Page Numbers Source ISBN: 0875845851
  • Publisher: Harvard Business Review Press; 1st edition (April 30, 1997)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004OC07GM
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Celebrity Appraises
"(this)...... A history book about innovation since, most profound, the most practical book...... Changes in the development of some industries were sharp and detailed analysis...... Christensen shows outstanding management did not protect an existing business is not affected by what he said 'destructive' influence.
-- George Gilder's "author" Technical Report

"A clear point of view, the analysis of the place -- but enough to let you be on tenterhooks."
-- founder Andy Grof Intel

"Since Clayton proposed the destructive theory, appears in each a proposal on the table I have claimed to be 'destructive'."
-- Bill Gate


Book Description
     This book is about in the face of market and technology changes of some type, the company is unable to maintain its leading position in their respective industry causes. Are talking about here is not any general company, but what is known for its expertise in the management of the company. They are most managers envy and try to emulate company, is known for a strong innovation and implementation capabilities of the company. These companies cannot avoid difficulties, but also may be out of the woods.
     In this book, the author shows us the common Honda SuperCub motorcycle technology, Intel 8088 chip and hydraulic cutting machine. These new technologies are in their respective fields to define the competition perspective. The core of this dilemma is, a successful company, how to ensure that its products are not new technology out of the market.
     The author points out that even the best - run company, although they pay great attention to customer needs and continuously invest in the development of new technology, but are likely to be affected by any new industry which leads to failure.


About the author
     Clayton Christensen: Professor at Harvard Business School, because of its research on enterprise innovation and original view, known as "the master of innovation". In 1997, when "published the innovator's dilemma" English version, Clayton Christensen is an assistant professor at Harvard Business school. And this one, established his authority in the field of innovation and technology management.


Blogger Review
    "The innovator's dilemma" if I read the best books in 2011, the book is the main reason why the leading enterprises in the face of breakthrough technology tend to lose their leading position.
    The answer is the leading enterprise too much return customers and market. The book to the development of the disk drive industry as an example, found the disk drive 11 inch, 8 inch, 5.4 inch, 3 inch, 2.5 inch, 1.8 Inch of leading enterprises are the leading position for a period of time, the size of the disk you are dominant, but the development of the next dimension time-varying he is the overlord, and then the next size after another. Why does this phenomenon appear? For example, A enterprise is the production of 11 inch large computer disk drives the overlord, 8 inch technology started out, A enterprise has leading technology, also has R & D and manufacturing capacity of 8 inches, but it found 8 inch storage to enhance the speed of fundamental than 11 inches, and computed its customers attention is focused on the performance of storage capacity, if the A enterprise insists on extension 8 inch disk, the customers will turn to other can improve 11 inch disk performance of the manufacturers, no way, the customer makes the A enterprise still will resources into 11 inch. B is emerging enterprises manufacturers 8 inch disk, which cannot be captured from A enterprise mainframe customers. Therefore, it had to concentrate on looking for more performance size customers, just the computer out, customer value more small size products, so the B enterprise is popular, and A enterprise then on into the 8 "market, found in the brand, technology and other aspects have to catch the B enterprise, A enterprise decline so the. Technology continues to develop, and the emergence of 5.4 inch disk, but the customers feel that the 8 inch is small enough not to pursue a smaller, so B enterprise to its customers. But then the desktop out, desktop client and chose to enter the 5.4 inch C enterprises, like the A enterprise, B enterprise and the decline of the.
    Then the notebook computer, select the production of 2.5 inch D enterprises, and then the production of 1.8 Inch E enterprises have emerged, but their customers to use is not in the computer, but the 1.8 Inch disk used in a surveillance camera data storage. Therefore, in general the original leading enterprises eyes only on existing market and customer needs, in the breakthrough technology assessment system is according to the original market evaluation system to evaluate, which know breakthrough technology is often used for new markets, new customer demand not inconsistent with existing customers. Because the evaluation cannot get through, leading enterprises will still be the main resources into the market.
    In addition, the leading enterprise organization structure is set up according to the original market, may not be applicable to new markets, which led to the defeat reason. The original leading enterprises want to have a method of leading position in the breakthrough technology era is mainly set up a new company, with the original company in personnel, organization structure, resource isolation, even tolerate two new companies produce competition. Thus, it is not difficult to understand why not Suning Appliance e-commerce overlord, and Jingdong is.
    Similarly, Suning the previous estimate and is not considered doing online sales, online shopping but then the market atmosphere not up, people accept degree is low. But in online sales also means stores with the original entity competition, not willing to abandon the original store resources. But Jingdong is no new enterprise burden, to open the store also make but Suning Gome, the first from the edge of market 3C, huh, amount is small, good delivery, no need to install, this kind of goods more easily the first customer understanding, and increasingly large.
    Electronic commerce momentum finally also make Suning dare not underestimated, must be added, otherwise will be market edge. Can be expected in Jingdong first engage in 3C products, the logistics, to engage in customer service, installation, future with Suning appliances such as air conditioning, television for such products. Of course, Suning is not weak, in 2010 began to purchase, as "the innovator's dilemma", a book that way, set up a new company, personnel, procurement, organization is independent, in the logistics, in coordination with the old company.
    How the two development in the future, I also not a good judge. Very interesting, I love those who can predict the future and apply to practice the theory very much, "the innovator's dilemma" is very much in line with the standard. Not only is good place for this book is more difficult to understand the terminology.

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Competitive Strategy


  • Hardcover: 397 pages
  • Publisher: Free Press; 1 edition (June 1, 1998)
  • Language: English
  • ISBN-10: 0684841487
  • ISBN-13: 978-0684841489
  • Product Dimensions: 6.3 x 1.5 x 9.4 inches
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Book Description
     "Competitive strategy / Potter competition Trilogy" to a set of methods and techniques to comprehensive analysis of industry and competitor is introduced first, and then one by one analysis of the fragmented industries, emerging industries, mature industry, declining industry and global industry competition strategy. The last part of the book introduces the analytical skills required in the face of major strategic decisions of enterprise: vertical integration, business expansion, give up communication into new business fields. To help managers to act suddenly, competitor's own industry new intruder and the transformation of industrial structure to make predictions and ready.
     One industry what factors driving competition? How to competitors will take action? How the industry will develop? Strategic planners will be how to competitors react? In the long term, how a company can always occupy the most favorable competitive position?
     Michael Potter's "competitive strategy" is a Book of this great business concept is the most popular in the world today, competition strategy. This book interpretation of the main problems of company management layer is most concerned about, a comprehensive display of a series of technical analysis to understand business and competitors.
     In a gradual way, Potter gives the analysis of competitors and techniques and tools.


About the author
     Michael Porter (Michael E.Porter) 32 namely acceptance tenured professor of Harvard Business School, was the first authority recognized as the world of competitive strategy and competitiveness. He graduated from the Princeton University, obtained doctor's degree of economics of Harvard University School of business enterprise. At present, 8 honorary doctorate he owns Sweden, Holland, France and other countries of the university. In 2000 December, Michael Porter won the highest honor "Harvard University university professor" qualification, become the Harvard University business      school fourth to get the "town school treasure" honor professor.
     As one of the most respected business master, Professor Potter wrote 17 books and more than 100 articles. He proposed "the Michael Porter's five forces model", "three competitive strategies" in the world is widely accepted and practice, its competition strategy is one of the compulsory subjects of the Harvard Business school. Professor Potter's book became popular in the world, among them, "competitive strategy" a book has been reprinted 53 times, and was the 17 words: another book "competitive advantage", has so far been reprinted 32 times.
     Wave Professor not only as DuPont, Procter & Gamble, shell, Credit Suisse First Boston Bank, Intel, Edward Jones, Navistar and other well-known Multi-National Corporation's adviser, also in the government and international organizations play an important role in policy formulation. In 1983, he was invited to become the United States of America president Reagan's industry competitive Chairman chairman, to help promote the initial work on the competitiveness of the United States and the world in 1980, driven by the recovery of American economy at that time.


Blogger Review
     This is a book about the competitive strategy of industry analysis and corporate extremely detailed book. In the basic analysis framework under the guidance of FIVE FORCES is analyzed, the structure of the environment of competition Potter detail. Analysis, analysis of competitors in different periods including the development of the basic strategy and industry all industry (fragmented industry, emerging markets, mature industry, industry of the setting sun) development way, is the influence of five factors on the judgment based on competition.
     "Competitive strategy" the father of Michael Potter, his books in many business school students, university professors, the company's chief executive officer, and even the country's leaders on the shelves to find; his "competition and strategy" theory have been or are being the majority of the world's in-depth study of the state and enterprises; his academic achievements were the United States domestic economy meeting and many of the world economic forum as an official, an important topic of discussion. Just as the British "economist" magazine on his evaluation: if they can put management theory into a respected academic principles, this person is Michael Porter.
     Business strategy is a strategic system. In this strategy, competition strategy, development strategy, technology development strategy, marketing strategy, information strategy, talent strategy, and other strategic. Don't put the competitive strategy is equivalent to the enterprise strategy, competition strategy is a part of corporate strategy. He is also known as the business level strategy or SBU strategy, which is in the control of the overall enterprise strategy, guidance and management of specific strategic business unit plans and actions. The core of the enterprise competition strategy to solve is how to determine, through the relation between customer needs, competitors' products and the enterprise product of the three, to lay the foundation for the special status of the enterprise products in the market and maintain this position.
     Strategy is the original meaning of the war strategy, it is the strategy. Strategy is the strategy, is the overall, long-term, basic problems. Competition strategy is the competition strategy, development strategy is the development strategy, what strategy is the strategy.
     The strategy has four essential characteristics: one is the whole, is a long-term, is a basic, is a strategic. Competition strategy is the competition overall, long-term, basic problems of the strategy, development strategy is the development of holistic, long-term, basic problems.

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Business Model Generation


  • Paperback: 288 pages
  • Publisher: Wiley; 1 edition (July 13, 2010)
  • Language: English
  • ISBN-10: 0470876417
  • ISBN-13: 978-0470876411
  • Product Dimensions: 9.4 x 0.9 x 7.4 inches
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Book Description
     Brief introduction of "business model generation": when you happy after reading the first chapter: the business model canvas, found that these elements are all interwoven into a clear picture in mind, how they interact with each other, how the interaction be visible before the eyes of all. The business model canvas of Swiss bank, Google, Lego, Nintendo, Apple and other multinational companies, summarized three different industrial pattern, also hot phenomenon recently include free effect and the long tail theory. In these interesting examples, we not only know how to use this canvas for analysis, but also know how to own their own business situation.
     The above content, only the foundation, enterprise reengineering understanding now, is to help us to imagine a better future. Imagination, creativity, not just the designer or artist is essential patent, white-collar. Office workers, not every day in the creation of something new? The author enumerates six kinds of interesting methods and tools, such as empathy map, sand table exercise, image thinking, say the story of innovation and so on, with a description and operation method in detail, make people want to bring together partners, the white painted model sticky notes, together to brainstorm. Of course, this book is not only a powerful and unconstrained style of creative thinking, in the later part of the book, the author focuses on how the divergent creative assembled into a viable strategy, and the strategy for the implementation of the five main steps, will work, business model innovation this seemingly complicated break up the whole into parts, each reader itch for a try.


About the author
Alex Osterwalder
      Dr. Osterwalder is a business model innovation in the field of writer, speaker, and consultant. Practical business model design method of he and Yves Pigneur, together with the design of widely used in various industries, including 3M, Ericsson (Ericsson), Capgemini (Capgemini), DDT (Deloitte), Li Connaught (Telenor) old well-known companies such as. He helped build and sell a strategy of Consultants Co. He worked in a Thailand international non-profit organizations, and HIV / AIDS and malaria struggle. He also worked in Switzerland's University of Lausanne engaged in research work.
Yves Pigneur,
      Dr. Pigneur since 1984, Professor of information systems management as the visiting professor of University of Lausanne, also served as Georgia State University in Atlanta and Vancouver The University of British Columbia. As the main researchers, he participated in a number of related design, requirement of information system engineering, information technology management, innovation, research projects and electronic commerce.


Blogger Review
      The greatest truths are the simplest.
      This book is in fact a few months before he finished, but until now to write book review, understanding of the way is also different, I read this book more than from the "business model", not even from the "model" itself, but from the "Generation". Press out of this book at this time, I think to some extent to a kind of tide current:
      -- "let all return to simple".
      So a big paper only a few words, just to tell you: these can be. Rather than make trouble out of nothing than the behavior (the original intention, press intended to convey).
      Therefore, I quite appreciate the "Generation" translated into "new generation", and here, had to admire the wisdom of publishing group. "New generation" is the representative of the new understanding of things, can saying is a kind of regression, it can be said is a upgrade.
      Prior to this, there are many large "mode", as the stage, all flowers bloom together. However, the increasing mode makes people feel not clear direction. Do we think, every industry is a kind of mode, every place needs a specific model, can not be changed, nor can violate. Like a different place is different world.
      However, is it true? Possible without my own work experience, will find an interlacing as foster. But in recent years on the job change process, I vaguely felt: a lot of things are interlinked, and many things.
      The book uses canvas model, through the popular business model, analysis of the various famous companies, as well as the analysis of the development of prediction, gives a surprise us and very interesting business model design innovation. As can be seen, the author hope this canvas model can do many things. But at the same time, the author clearly want to tell our readers, this model is used to help you achieve your creativity, but will not tell you how to implement your ideas, but will not tell you some ideas. It is not a fish, fishing is not even, it is at best a fish basket. However, this instead let me more love this book. For me, I don't need someone to tell me what is useful; I hope I don't forget to tell each other where. I also know a lot of things to get instant results more popular, "pragmatism" is also popular in the present society. But I believe, these are just the surface of things. If we are merely "take-ism", we will quickly fall into a blind alley. For example, the requirements in the popular book is "don't eat alone" tips mentioned inside. If really put these skills can be found in real life, too pursuit of detail but will make people lose the direction, heart gaunt. Another way of the old man's words, that is: pick a watermelon seed lost. In this society, no matter how to say, the original is the mainstream. This is why GRE a test does not care about your grammar errors, but hate the same reason. And we see reality, plagiarism, others will be very angry, so why indulge yourself? I love this book for me according to this canvas model to fully transfer and imagination and ability of their own, if the previous efforts still worry about personal gains and losses of the psychological, then this book will let me have a peace of mind. I can make all aspects to consider things, it also promoted the more adhere firmly to their target confidence.

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Blue Ocean Strategy


  • Hardcover: 256 pages
  • Publisher: Harvard Business Review Press; 1 edition (February 3, 2005)
  • Language: English
  • ISBN-10: 1591396190
  • ISBN-13: 978-1591396192
  • Product Dimensions: 6.6 x 9.6 inches
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Celebrity Appraises
     This book since 2005 February by Harvard Business School Press, caused great repercussions in the world, has received the "" the Wall Street journal "the best-selling book", "the nation's best-selling book", "world's best-selling book" of the title, so far has been translated into 24 languages, breaking the Harvard Business school press record since the sale of international copyright.


Book Description
     Enterprises in order to seek sustained, profitable growth, often with its rivals give tit for tat competition. They fight for the competitive advantage, to fight for market share, achieve differentiation.
     However, in the current overcrowded industries, tough competition can only make the enterprise into a bloody "Red Sea", namely the fierce competition in the known market space, the amount of profit and rivals fighting over a shrinking. In this book, the author is known to you all strategy successful law challenge. They think, at the Red Sea competition, will become more and more difficult to create profitable growth in the future.
    Author based on the span of 100 years, involving more than 30 industries in the 150 strategic action research, put forward: to win tomorrow, can not rely on companies to compete with rivals, but to create a "blue ocean", which contains a huge market demand for new space, to embark on the road to growth. This is known as the "value innovation" of the strategic actions for the enterprise and the buyer has to create a leap in value, so that enterprises completely got rid of competitors, and release the new demands.
   "Blue Ocean Strategy" to provide a systematic method for removing competition for enterprise rejection. In the subversion of the traditional strategic thinking work, the authors present a proven analytical framework and tools, for successfully creating and capturing the blue ocean. Through the analysis of various industries for a number of strategic action, the author also put forward the six principles of successful development and implementation of blue ocean strategy. These principles tell enterprises, how to rebuild the market boundary, on the whole, beyond the existing demand, a reasonable strategy to follow the order, overcome organizational barriers and the execution into strategy part.

   
About the author
     W. money, gold is the European Institute of Business Administration (INSEAD) Boston Consulting Group Bruce D. Henderson professor of strategy and international management. Before joining the European Institute of business administration, he was professor of University of Michigan business school. Members or consultants in Europe, the United States and Asia, he is also a number of Multi-National Corporation's board of directors. He is a member of the world economic forum in Davos and the consulting member.
    Renee Moborne is an outstanding scholar of INSEAD, a professor of strategy and management. She is also a member of the world economic forum.
    Kim and Moborne as partners, in "the Academy of Management Journal", "scientific management", "organizational science", "strategic management journal", "Administrative Science Quarterly", "International Journal of business research", "Harvard Business Review", "Sloan management review" specialized journals jointly issued for a number of relevant strategy and the Multi-National Corporation management articles. They published in "Harvard Business Review" on the article became the best selling articles, has published 500000 copies. They also as the "Financial Times", "the Wall Street journal", "the Wall Street Journal Europe", "Asian Wall Street journal", "New York Times", "the South China Morning Post" and other newspapers wrote articles. They have been awarded by the international commercial society and the Eldridge Haines Memorial Foundation Eldridge Haines award, in recognition of their international business areas of the best original papers. Professor Professor Jin and Moborne are the value innovation network (Value Innovation Network, the founder of VIN), the network is composed of value innovation series feeling practitioners of the global community. They are located in Singapore's value innovation action library (Value Innovation Action Tank, VIAT) of the members of the board of directors.


Blogger Review
    "Blue Ocean Strategy" is indeed a good book, creative thinking, clear and concise text, convincing examples, and has significant practical value. I read carefully, find out the following value. Enterprises with "value innovation" can create blue ocean for yourself. The so-called "blue ocean", refers to the enterprise beyond the industry competition, and create new market space, the enterprise the competitive market of "the red sea".
   "Blue ocean" meaning is not new, since ancient times are examples of such enterprises to open up new areas of business, but the "blue" with an image of the noun, the value innovation phenomenon to be summarized, also suggests a set of user-friendly, easy operation strategy analysis tools, makes this book since its debut in February, 2005 popular. Blue ocean core, in the "value innovation": if the enterprises want from the reality of the fiercely competitive market environment, should first from value creation efforts, create new value for consumers.
   "Blue book" analysis tool is put forward in this paper, the need to increase the value innovation and creating new value elements industry has never provided, while reducing and eliminating some unnecessary. "Blue book" blue ocean strategy proposed unit of analysis is the strategic action (Strategic (move) launched a pile to open up the market's main business projects involving a set of management actions and decision), rather than the industry, or the specific enterprise, this is different and I saw the past, more persuasive. The market always in change, any industry or because of technical development, or because of social evolution and change, have their life cycle; any company, in the industry to change, need to constantly according to the realities of the market, adjust its strategy and action, in order to obtain the growing vitality.
   "Strategic layout" and "value curve" is a useful strategy analysis tools. When making strategic layout in the enterprise management personnel, the picture can be very good to help the understanding of the strategic position of the: what am I? The competition is how to? How do we contrast? I should be improved in where? "The core of strategy layout" is "the value curve," blue ocean strategy reflects three characteristics in the value curve: "focus", "another way", "the theme of convincing".
   The enterprise can continuously monitor their own and competitor "value curve", to adjust its strategy. Constructing the strategy sequence of blue ocean strategy is the four step: "can create outstanding buyer utility", "identify attractive price", "can achieve the cost target" and "solve accept obstacles".
   "Blue" on how the organization execution of blue ocean strategy suggestions, also have the inspiration to me. Here, the author introduced the "/Tipping Point" tipping point "theory, put forward the" tipping point leadership". The actual application of the tipping point theory in organizational change, is realistic.

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