The Fifth Discipline

• Paperback: 445 pages
• Publisher: Doubleday; Revised & Updated edition (March 21, 2006)
• Language: English
• ISBN-10: 0385517254
• ISBN-13: 978-0385517256
• Product Dimensions: 1.1 x 6.2 x 9 inches

Celebrity Appraises
    This is the most outstanding contemporary new management master Peter Senge wrote the book, is regarded as one of the Bible of management, in twentieth Century twenty-first Century can be counted on one's fingers a few of the classic, the most far-reaching impact on the world of management books, and was "Harvard Business Review" over the past 75 years as the most influential management books, also won the world Enterprise Association's highest honor, the trailblazer award!

----The Fifth Discipline

Book Description
     Peter Senge this revised best-selling classic "the fifth discipline", is 15 years behind the original book ideas into practice experience and cases. Senge pointed out that, in the long run, your organization only sustainable competitive advantage, is better than the opponent faster learning ability. 15 years ago, the core concept of "the fifth discipline" many have looked very radical. But these ideas in many application method, and has been integrated into our way of looking at the world, also be integrated into the management practice; case story of leadership the new edition of the book reveals the experience.
    "The fifth discipline" describes how the company through a learning organization strategy and action strategies used to remove the threat, organizational efficiency and the cause of the success of the "learning disabilities". In a learning organization, extended model, mode of thinking be cultivated, the collective desire to be released, we constantly learn how to create their own a truly desirable achievements.
    The business management the classic works of the extended edition, contains more than 100 pages of new content, the new contents of the dozens of companies practitioner interviews, based on which include: BP, Unilever, Intel, Ford, HP and Saudi Aramco, also include other types of tissue, such as: Boston community organization Roca, Oxfam Oxford and the world bank. With a new preface special additional content, since the original book describes the achievements in the research of learning organization has been published, also increased about "driving force" (started), "strategy", "the leadership of the new work", "the citizen" and "the next frontier" new chapter.


About the author
     Peter Senge 'was born on 1947 in Chicago, 1970 in Stanford University Aeronautics and space engineering bachelor's degree, after entering the Sloan School of management at the Massachusetts Institute of Technology has social system modeling of master's degree, and then a PhD in management system of power, under the tutelage of Professor Frik West founder, overall dynamic study on system dynamics with the management philosophy.
     After earning her doctorate in 1978, Peter Senge 'has been committed to the development of a human dream of organizational blueprint in which people can work, by the realization of the meaning of life, the common aspiration of. He will be the system dynamics and organizational learning, creating principle, cognitive science, group depth dialogue and simulation game fusion, a thorough understanding of the tutor of abstruse theory, at the same time to make the system dynamics method is simple, easy and operational, thus developed world "learning organization" theory.
     The learning organization theory, source of enterprise sustainable development is to improve the overall competitive advantage of the enterprise, enhance the overall competitive power. Future truly outstanding enterprises is to make all the staff wholeheartedly into and be good at learning, learning organization, learning organization. Learning organization work atmosphere and the corporate culture through brewing, lead the continuous learning, continuous improvement, new ideas constantly adjusted, so that the organization has the prosperous vitality.
     Peter Senge published his "the Fifth Discipline: the art and practice of the learning organization" a book in 1990, pushing people to practice, learn and master the system the new thinking method. This book is a, reacted strongly, making it 3 consecutive years topped the US topped the bestseller, was "Harvard Business Review" on for the past twenty years the most has one of influence of management books, he himself is also called after Peter Drucker, the most influential management master.

----The Fifth Discipline

Blogger Review
    Think about the growth of the road, about success, inspirational books, more or less also read some. Once there was a book, motivate yourself for a long time, is the United States of America writer Roman · W · peel with "attitude is everything". I learned how to establish a correct attitude toward life from, how strong and optimistic in the face of fate. At that time, the deepest impression of the word is "not a second before you". Yes, people would change every day, therefore, how to grasp the change, it is a very important knowledge. However, only is the attitude of the establishment, is not enough; we need to practice law, unfortunately, the book does not tell me.
    Exposure to the "fifth disciplines", I can not help but exclaim to the author's wisdom and rigorous way of thinking. Compared to other popular self-help books, this book attracted me the most part, especially in the ninth chapter: beyond the self - >. Beginning with the analysis of learning organization, to discuss the real "self-transcendence", not only new angle, and, importantly, personal self-improvement put analysis on organization management, to each of us, has the practical significance of great. We are the heart of every person have the beautiful dream and hope, and the potential for self-confidence and self ability; however, due to learning, work and life experience is different, these beautiful inner, gradually annihilation to have to face the daily routines and real seems irresistible, not about the.
   When the people therefore plunged into depression and loss of mood, many people will choose to use emotional response measures to deal with, such as through the establishment of strong, progressive attitude towards life and encourage yourself etc.. Undeniable, this approach is correct; however, this only, but not necessarily effective, as mentioned in the article, "self-transcendence meaning lies in creating, rather than react point of view, to face their own lives and life." Because, we also need to take more action, behavior choice of direction more practical, in order to solve the problem.
   We want to exploit those beautiful within our nature, we need to constantly self-transcendence. Therefore, "the fifth discipline", the "self" as a life practice, a continuous learning process, can be said to be the truest. Through reading < ninth chapter: beyond the self - >, I realized, practicing and learning, as a process, need to be attached to a detailed and systematic planning, and then rely on perseverance continuously to the selection of a good direction.

----The Fifth Discipline

Robert’s Rules of Order

• Hardcover: 212 pages
• Publisher: Wiley; 1st edition (March 8, 2010)
• Language: English
• ISBN-10: 0470596996
• ISBN-13: 978-0470596999
• Product Dimensions: 0.8 x 5.4 x 8.3 inches

Book Description
     "Robert rule" is the United States of America's most widely recognized rules of procedure. This set of rules of procedure, how to put matters, how to listen to and comments, how to move and how to vote, have very detailed provisions.
     The "Robert rule" contains rich ideas, including: the rule of law, democracy, protection of rights, balance of power, procedural justice, procedural competition, freedom and control, efficiency and fairness. But Roche rules and without pretense to his role in a set of "tools". Throughout the book are devoted to the idea, but the idea in rule, directly facing the practice, for details, the operability, plain and rigorous declarative rules, but the rules but without revealing the concept of glory.
     This book is the latest official version of it, is the crystallization of 125 years development and innovation of the rule, summarizes the new development of the rules of procedure of the system, is a classic, comprehensive, authoritative rule book.


About the author
     General Henry Robert, born in May 2, 1837, the huguenots. He was a bit thin, but loves the collective, is a resolute of the United States Army Corps of engineers. The "Robert rule" is named after him. This set of rules has millions of meeting brings about order and efficiency. In the wake of non-governmental organizations and churches are engaged in years of meetings, he began to study the rules of procedure, which was published in February 19, 1876 first edition "Robert rules". In 1901 he retired from the army after the start in engineering consulting work, and the last 10 years life dedicated to the cause of the compilation of rules of procedure. He died in May 11, 1923.


Blogger Review
     "Robert rules" -- the Bible says meeting meeting, are not unfamiliar, every Chinese people from small to large, do not know how to participate in the meeting. But the real value of the conference, estimate the scanty, most are crustily skin of head to the podium that speak in excitement emotion or hum about, and then standing by a show of hands.
    That "meetings" has become the government's efforts to change a bad policy division. "Robert rules" is the author of the United States Army General Henry Robert (1837-1923), first published in February 19, 1876.
    After Robert's death, his descendants and had participated in the preparation of people continue to revise the rules of procedure, technological advances make it suitable for changing. A fifth edition in 1970 1943, the seventh edition.
    The new Ninth Edition, published in 1990. This book is written is legendary, during the American Civil War, the North's Betty Ford, a young lieutenant Henry Martin Robert was ordered to convene a political meeting, due to big differences, after a long fight, the meeting ended, not only failed to reach a goal, but also get the participants confront each other with daggers, atmosphere is worse than a meeting before.
    This makes the 25 meeting of lieutenant Robert deeply stimulation, vowed to write a good meeting how to book. He did, which is that a thin this but covers basic human meeting to discuss the essence of the classic. Usually think, "Robert rules" has four principles. That is (1) balance principle, namely the protection of the rights and protection of views of most views occupy minority rights, did not even attend the meeting people's rights are protected, and ultimately to protect all the composition of these people the rights of the whole; (2) to restrict the collective leader, in part to hand over their rights leader at the same time, we must remain a part of rights, ensure that they can directly control the collective itself in all affairs without being controlled by the leaders; (3) the principle of majority; (4) the principle of debate, everyone has the right to persuade others to accept the debate will of his own, until this will become the general will.
    The "Robert rule" far-reaching, various occasions meeting, as the meeting of the presidium or sponsor, will advance in accordance with the "Robert rule" on the spirit of the conference planning. So as to ensure that the conference can effectively, orderly, fair held. Modern enterprise, changing the form of the meeting, is no longer must sit square in the conference room, according to different level one at a time. The famous manager Yu Shiwei said in his speech, their business conference held frequently in the beach, all wearing Beachwear, relaxed meeting, the effect is very good.
   GOOGLE companies are usually in the restaurant workers held a small meeting. The above examples, all sorts of strange things modern conference form, but the spirit of the principle of the meeting, the rules of the game that still a few.
This is the crystallization of human wisdom sum up down. With Robert own words: left rules, everyone is free to act, the result is that everyone is not true freedom.
-- Henry Robert
In a masters of the people in the country, there is little knowledge such as rules, just a little learning can significantly improve the efficiency of such.
-- Henry Robert

POSITIONING

• Paperback: 213 pages
• Publisher: McGraw-Hill; 1 edition (December 13, 2000)
• Language: English
• ISBN-10: 0071373586
• ISBN-13: 978-0071373586
• Product Dimensions: 5.3 x 0.6 x 7.8 inches

Book Description
    20 years ago, writing a series of marketing and advertising the new thinking of the United States of America "the Advertising Age" magazine invited young marketing expert Rees and Trout, the total title is "positioning of the times". After a series of articles published, caused the whole industry sensation, positioning the marketing world lively topic that everyone is talking about, the hand out of the article reached 120000, thus creating the marketing theory of comprehensive innovation era.
   Over the past 20 years, positioning thought already win support among the people. To commemorate this great innovation, the original publisher 20 anniversary edition, the Chinese version of "localization" is translated from the new version.


About the author
     Ai Chis is one of the world's most famous marketing strategist, is Rees and Rees (Ries&Ries) chairman of consulting company, the company main business is to provide strategic choice of services for many famous enterprises headquartered in Atlanta, the United States of america. Ai Ris served as the United States of America Industrial Advertising Association (now the Business Marketing Association) chairman and New York advertising club president, chairman, he also served as the Andy Awards club. In 1989, the international marketing director awarded him the "higher marketing" award, 1999, "PR Week" to 100 PR expert of the most influential his twentieth Century title.


Blogger Review
     The difference between 1, A theory and J theory. J is JAPAN the Japanese model, the theory of A cherish a deep-seated hatred for Rees, so many negative cases are Japanese enterprises, A is AMERICA the United States of America mode. The core of theory A is "more narrow the better", on behalf of the case is Dell, Intel, microsoft.
     The core of theory J is "more width is better", the representative case is fujitsu. 2, the positioning is not starting from their own advantages, but starting from the customer's mind. The first luxury brand of coffee chain Starbucks, the first luxury water is Evian, first expensive car brand mercedes-benz. A particular example is the United States of America, a selection of ten safety car, Volvo's no go, but never mind, it takes the customer's mind. More money in 3, the company has expertise. For example, professional athletes to be higher than 5%-50% ten Decathletes achievement. In order to search engine for example, search the location is a minimum value of $150000000000, ALTAVISTA is the first to do a search, but it became diversified try, I can't find it. GOTO.com also disappeared. 4, when a targeted depreciation, you can close to another location. For example, in the United States, the pork was the same as beef, is taking the animal location, however, continued to fall with beef, chicken continued to rise, a lot of pork and chicken chose to stay the same strategy, gain vitality. 5, localization is an expression from mental, you must think of ways to capture the mind. Have a look the United States business school ranking, the first is the Northwestern University, its positioning is: the market; second is the University of Chicago, its positioning is: quantitative analysis; the third is Walton, its location is: finance; fourth is Standford -- positioning is: technology; fifth is a Harvard - Location management. Although they are all comprehensive university, but their target is clear, in fact, these schools early or selling the idea to the students. 6, how to find the word for your location? Rees's advice is to focus. Early cigarette is men and women can be pumped, so many cigarette advertising is a male and a female. Later, the first prominent location: Marlboro cigarette advertising picture is male, cowboy. CURVRS focus on female fitness, has now become the United States of America's largest fitness club. Positioning and focusing of Wong Lo Kat is a goal. 7, why can Obama success in the election? First is the positioning of the success, Obama's position is "change" (change). Then have a look some management guru, Rahm. Charan positioning is implemented, Drucker is equal to the management, Potter is competitive, Freedman is flat. The man = Clooney, beauty = Roberts, terminator = = Gore Schwarzenegger, global warming. 8, you need to develop a strategy, you need to spread this strategy. Paris spent a lot of money selling a "romantic", Rome market positioning is the "eternal", located South Korea selling is "shine" (actually South Korea does not shine, but it occupies this position). 9, a good location, is very important to give up. For example, airlines do not give up, only the United States southwest airlines had to give up, it only do business, economy class, domestic routes, abandoned freight, first-class cabin, foreign routes, it even with a model 737.
    So, those rivals such as Northwest Airlines, American airlines have disappeared. 10, China Company are a lot of false location, they are not good at focusing. Changhong has the largest TV makers, refrigerator, air conditioner, and later diversified to IT products. Chunlan was the largest air-conditioning manufacturers, and later was transferred to the motorcycle, heavy truck, TCL is what all do, Yunnan Baiyao expand to make toothpaste, which are not conducive to the targeted building. 11, for not the brand leader, a good positioning strategy is to do the opposite of. BMW is the antithesis of mercedes-benz. Mouthwash slobber is bad taste, like a drug, SCOPE choose to do the opposite, it said that he is a pleasant mouthwash slobber. TARGET is the opposite of WAL-MART, its location is cheap fashion. Pepsi is the opposite of Coca Cola. Baez Va Va is the opposite of Bobbi doll. Baidu is the opposite of GOOGLE. 12, how to resolve the contradiction focus and diversification brand positioning? Rees's advice is: develop a second brand law. Toyota launched the high-end brand, created second brand -- lexus. Lee Vivtorinox introduced for leisure clothing brand, created second brands -- DOCKERS (ha ha, I like brand), the present value has reached $1000000000. IT launched a cool fashion brand FCUK (ha ha, this is the brand I like). P & G has 21 second brands, each brand has a focusing effect. Global paradox of 13, location: bigger is to become a professional company, narrowing the focus range. Especially for the global Chinese brand, there are international in the name of good, corona, Qingdao. Chery CHERY, Lenovo's LENOVO is not good

Marketing management

• Hardcover: 816 pages
• Publisher: Prentice Hall; 14 edition (February 18, 2011)
• Language: English
• ISBN-10: 0132102927
• ISBN-13: 978-0132102926
• Product Dimensions: 1.2 x 8.5 x 10.8 inches

Celebrity Appraises　　　
     Science and business circles in the global marketing, Philip Kotler and his "marketing management" means that the classical, brand, standard and foundation, it has sold worldwide over the past 40 years, have been translated into more than 20 languages. Whether the marketing people, or just started learning marketing "fresh people"; from a business manager, to an ordinary salesman, you can see the marketing management of the latest version of Kotler's "on the shelf".


Book Description
   It centers on the understanding of marketing management, marketing perspective, seize the linking customer, create a strong brand, creating the market supplies, transfer value, dissemination value, create successful long-term growth eight aspects. The contents of each chapter includes chapter introduction before, marketing field, marketing memo, teaching case, the end of the chapter exercises aspects.
   Since 1967, Kotler launched the first edition of the "marketing management", after 40 years of development, the theoretical system of "marketing management" of the more mature, the case is more rich, the huge amount of information but not numerous, Marketing management.  distinct perspective and tries to. The book won the marketing scholars and practitioners around the world trust, a "marketing Bible" reputation.
   "Marketing management" Twelfth Edition is a great breakthrough in the past version, first of all is a new authors, together with Kotler, he was the Kotler praised as "one of" his authoritative scholars of this generation of Kevin Ryan Keller. Professor Keller is one of the main international leader brand research field. Therefore, the establishment of a separate section version of brand asset creation are analyzed in detail. Secondly, this version of the maximum in the content of the characteristics are presented the new theme -- a comprehensive marketing, a comprehensive marketing includes: relationship marketing and social responsibility of integrated marketing, marketing, international marketing. These four aspects throughout the book, and to set up a special chapter. In addition, this version also provides customized marketing marketing and accounting of two new themes, there are many new and expansion of the concept: brand management principles, consumer decision heuristic, mental accounting, marketing scale etc..
   The chapter structure of this book had bigger change, is more suitable for the requirements of teaching, the book is divided into eight parts, focusing on understanding of marketing management, marketing perspective, live together connect with customers, to create a strong brand, creating the market supplies, transfer value, dissemination value, create successful long-term growth eight aspects. The content of each chapter is also a larger adjustment, adding more new concepts, new ideas, and update the related cases and supplementary materials, special care at the end of practice into the details of the case one of the world's top companies as students discuss the material.


About the author
    Philip Kotler is one of the world's marketing authority. He is the United States Northwestern University Graduate School of management professor Kellogg and S.C. Johnson scholar of international marketing. He earned a degree from a master's degree in economics from University of Chicago and PhD in economics from Massachusetts Institute of Technology. He also worked in the Harvard University in the mathematics postdoctoral and postdoctoral work at the University of Chicago behavioral science.
    Philip Kotler (Philip Kotler) the authority of marketing, the United States Northwestern University Kellogg School of management, international marketing S.C. Johnson Honorary Professor, has a degree in master degree in economics from University of Chicago and PhD in economics from Massachusetts Institute of Technology. The field of marketing the best-selling textbook authors, author of MarketingManagement Principles of, Marketing, Marketing:AnIntroduction, StrategicMarketing for Nonprofit Organizations. In the "Harvard Business Review", "Sloan management review", Journal of Marketing, Journal of Marketing Research and other international leading journals published more than 100 papers. The only won three "Alfa CAPA, psi Award" scholars, the prize special award published in the Journal ofMarketing on the most outstanding annual author. American Marketing Association to set up the "Educator Award" outstanding marketing the first winners. Won the award of excellence contribution issued by European marketing consultant marketing and sales training association "". In 1975, the marketing science original contribution was awarded by the American Marketing Association "Paul · D · convers award". In 1995, by the international sales and marketing management organization named "annual marketing". As a marketing consultant company, including IBM, general electric, Att Corporation, Honey Well Company, Merck Co, Bank of america. The chairman of the United States of America, the United States Institute of Management Science Institute Marketing Marketing Association director, Marketing Science Institute trustee.
　　Dr. Kotler is a "principle" and "Introduction" marketing the main author of marketing. The "marketing for non-profit organisations", has published the fifth edition of the field, is the best-selling book. Other works of Dr. Kotler: "marketing model", "competition", "marketing professional services", "marketing" strategy of educational institutions, "health care marketing", "marketing" "collection, high vision", "social marketing", "marketing place", "national marketing", "the hotel and tourism marketing", "standard room: the strategy of marketing performance art", "Museum of strategy and marketing", "marketing" and "Kotler on marketing".
    In addition, he also is the first stream of publications, such as "Harvard Business Review", "Sloan", "Journal of management in business level", "California Management Journal", "Journal of marketing", "Journal of marketing research", "scientific management", "strategic" and "Journal of future scholars" etc., written more than 100 papers. He is the only won three "Alfa CAPA, psi Award" scholars, the award is a special award of the best magazine "published in" marketing year author.
Professor Kotler is the American Marketing Association to set up a "distinguished marketing Educator Award" the first prize winner (1985).  Marketing management. Award outstanding contribution he had won the European marketing marketing consultant and sales training Association awarded the "". In 1975, Kotler was awarded the American Marketing Association "Paul · D. convers Award", in recognition of his originality in marketing science contribution. In 1995, international sales and marketing management organization named him as "the annual marketing". He also received the Storck Holm University, University of Zurich, Athens economic and Trade University, DePaul University, Cracow School of business and economics, H.E.C. group of Paris and Vienna University of economics and business administration awarded honorary doctorate.
　　Professor Kotler is the United States and many foreign big companies in the marketing strategy and planning, marketing organization, marketing integration of advisers, these companies include: International Business Machines Corporation, Ge Corp, Att Corporation, Honeywell, Bank of America, Merck, Scandinavia airlines and Michelin Co.
    Professor Kotler is president of the American Society of united market management science and marketing, director of the American Marketing Association, the custodian to marketing science, management and Analysis Center Director, members of the Advisory Committee, Luo, Jahnke Copernicus advisory committee. He is a board member of the Chicago Institute of the arts and the Drucker foundation consultant. He used to visit Europe, Asia and South America, the global marketing opportunities for many lectures and provide guidance.
    Kevin Ryan Keller is a professor and E.B. Osborn scholar at the Dartmouth College Tucker School of business marketing. He taught about the brand marketing strategy of MBA curriculum. Professor Keller has been engaged in marketing research or teaching at the Stanford University, the University of California and the University of North carolina.
    Professor Keller of the overall in the field of consumer marketing, his research has been widely cited, and received many honors. He is one of the main international leader in the study of brand strategy, brand building and brand equity field. His book "strategic brand management" is known as the "brand bible".
    He has served as a brand marketing consultant in the world the most successful brands, including Accenture consulting company, American Express, Disney, Ford, Intel, Procter & Gamble. He is also the marketing science academic trustee. He visited many countries lectures and training, popular, and has organized many influential marketing forum.


Blogger Review
   To guide a company what philosophy marketing? How to straighten out the organization, customer and social interests of the three relationship? There are a variety of competition in society, various organizations are in one concept in marketing activities, including its concepts: production concept, product concept, marketing concept, marketing concept and marketing concept.
   Production concept, this concept is one of the oldest ideas to guide the behavior of sellers. Think consumers which are widely available, inexpensive products. Management attention to obtain high production efficiency and wide distribution coverage. Comments: this concept has significance in China's developing countries, through cheap labor market. Lenovo, haier!
   The product concept consumers need high quality, versatile and has some features of the product. Committed to the production of quality products, and constantly changing new product, make it more perfect. This idea, pay attention to cater to the market. Need the product, price, distribution, advertising and other complex. The selling concept: let it have its swing it, consumers and businesses will not be enough to buy an organization's products. We must take the initiative to promote and actively promote. Consumers often buy inert or psychological resistance, so the need to persuade. Company should use effective marketing and promotional tools to stimulate consumers to purchase a large number of products.
   The selling concept embodied in the definition of marketing president of Coca cola. Is to sell more goods to more people to get more income, thereby winning interest. The selling concept applied to unsought goods. Consumers generally don't think to buy commercial insurance, such as encyclopedia, cemetery. Attention, strengthen marketing with marketing risk height. Marketing management.
   The key to the quality of the products get! The marketing concept was to "manufacturing and sales of philosophy", now take the customer as the center, "with the response" feeling of philosophy! The production of consumers to products. Think the key in the wants and needs of the target market to determine the correct, and more effective than competitors to create, transfer, communication to the target market superior customer value. This idea, divided into interactive marketing company and active marketing company.
   This idea is: limited organized resistance, slow learning and quickly forgotten. This paper is too good, before looking at the school marketing textbooks. Write the main content is almost, but not this incisive.
   The sentence is the gold!

Who Moved My Cheese？

• Hardcover: 96 pages
• Publisher: G. P. Putnam's Sons; 1 edition (September 8, 1998)
• Language: English
• ISBN-10: 0399144463
• ISBN-13: 978-0399144462
• Product Dimensions: 0.7 x 5.4 x 8.3 inches

Book Description
     This book has become the world's best-selling book. Perhaps the feeling of reading each individual is different, but do not say that the reason I understand, if that means you are still afraid to change yourself.
     This book consists of three parts.
     The first part, "Reunion" -- about at a party with a group of the past classmate discuss how to deal with all the changes in life.
     The second part is the core of the book -- "who moved my cheese" story. Who Moved My Cheese？ The third part, "discussion" about the classmate friends around the story of the book. There are  "figures" -- two little mice sniff, scurry and two dwarves book, haw.
　　In the story, you'll find out, facing the change, two mice do better than two little-beings, because they keep things simple; and the two dwarfs have complex brains and human emotions, complicate things. This is not to say that the rats are more intelligent than people, we all know people are more intelligent. But change an angle to think, humans are too complex and emotional intelligence and sometimes it is not an obstacle on the road ahead?
     When you watch the four roles in the story of the behavior, you'll find out, in fact, the mouse and the dwarf represent different aspects of our own -- simple side and complex side. When things change, perhaps the simple act   will bring us a lot of convenience and benefits.


Catalog
Preface: change and confusion
Our multifaceted nature
The story behind the story
The Chicago reunion
"Who moved my cheese" story
Discussion
Author brief introduction


About the Author
   Spencer Johnson, (Spencer Johnson), the United States of america. Doctor of medicine. He is famous all over the world, popular thought vanguard, orator and writer. Many of his ideas, so that tens of thousands of people have found a lot of simple truths of life, make their lives more healthy, more successful, more relaxed.
In the face of complex problem solving method is simple and effective, in this regard, he is regarded as the best expert.
He is the best-selling author or co-author. His "who moved my cheese? ", is an excellent way to deal with change. With his legendary management consultant Kenneth Blanchard, PhD, "One Minute Manager" one book, continues to appear on the best-seller lists, and become one of the management methods of the most popular in the world.
He also wrote many other best-selling books, including "gift" -- a beloved gift; "yes or no" -- a guide to better decisions; "moral story" -- has become the most popular children's moral education materials; and "a minute" series in five other books: "one minute sales", "mother", "one minute one minute father", "teacher" and "one minute one minute yourself".
His education and work experience were also includes: a B. A.in psychology from the University of Southern California, doctor of medicine, Royal College of medicine of Harvard University medical school and the Mayo clinic doctor.
Dr. Johnson is a Meddtronic AC (Study) the medical guidance, is the inventor of cardiac pacemaker; he was "interdisciplinary research organization" -- a thought in the library of medical researchers, and the University of California Medical School Personality Research Center consultant.
His book became the object of many media special introduction, these media include: CNN, "Today Show", Jin Lairui at the scene, Who Moved My Cheese？ "Time magazine", "business week", "New York Times", "the Wall Street journal", "USA today," associated press and United Nations International agency.
Spencer Johnson's books have been translated into 26 languages, is widespread in the world, and popular.


Blogger Review
　　Chinese ancient classical Chinese: it will pass, general tatsu. The form of dialogue on this book and listen to the story in a short story, the six word is a deeper, more detailed, more in line with modern survival analysis. I don't think this is a simple management books, which runs through the whole book point of view, more suited to enrich and perfect the personal practice. When you do the time to work, such as the arts, this is your normal. One day you engaged in outward affairs, such as sales, you will have to adjust their own state to meet him face. After the adjustment of the state, not the "abnormal", on the contrary, if the processing way inward-looking to work now, is not desirable. This is not a pessimistic compromise, if it is, one day from export-oriented work back to the original closed self creation form, not a fall. It is worth chewing life, a little too much. Like the book says: the story of the "cheese" is a metaphor for what we want to have in real life, it is a job, a relationship, it is money, a house, can also be free, health, social recognition and the boss. Perhaps it is only a spiritual peace, or even just a sport, the equestrian, golf etc.. As long as life continues, there are new things in front of us continue to pursue, the beautiful scenery is worth our record and reflection.
Time to find new cheese, is an important way to get rid of and prevention of troubled. They have a keen sense of smell, can always find the correct direction; in a hurry always have inexhaustible energy and never-say-die spirit; for humans, can only take one and, often judge the situation, and always finding new cheese, even if the experience of failure, occasionally decadent, also often encourage yourself, stand up immediately, move on.
Life is changing, in the days before going live, we also should be changed, not hesitate to move forward in situ." If you don't change, you will be eliminated. Towards a new direction, you'll find out new cheese. When you move beyond your fear, you feel free. The fastest way to change their own, is to laugh at your stupidity.
After reading this book 'deep feeling in fact this book is very simple. Who Moved My Cheese？ Just teaching people to accept or fear change' change 'in the old cheese before modification' awareness of the existence of new cheese 'and in a timely manner to find' truth is simple 'I'm afraid of change' for future changes always appears no fitness from 'is not so fear,' we have to overcome our fear, 'this is the most important' when you be fearless' you do 'I felt' when you move beyond your fear you would feel at ease 'it depends on whether you believe what you believe change on you is bad' is not willing to go as soon as possible to find him 'change could surprise you' or 'you believe...

Rework

• Hardcover: 288 pages
• Publisher: Crown Business; 1 edition (March 9, 2010)
• Language: English
• ISBN-10: 0307463745
• ISBN-13: 978-0307463746
• Product Dimensions: 5.8 x 1 x 8.6 inches
• 
  

Book Descriptio
Enterprise management most books will tell you: business planning, analysis of competition situation, and so on for investors. If you want to find is that the book, then put the book back on the shelf.
This book presents a better, more simple business success. After reading this book, you will understand why the plan actually harm and no benefit, why don't you need outside investors, why will compete to pay no heed instead will have better development. The fact is much less than you think you need. You do not need to be a workaholic, you don't need a raise or enlarge an army, you don't have to waste time on paperwork and meetings, you don't even have an office. All of this is just an excuse!
Used to say without mincing words language and advocating simple way, "again" is a dream of the perfect guide to own their own business people. As the backbone of the entrepreneurs, Jason Fried Rework. small business owners, or deep unpleasant work in the workplace, fired the victim, or want to "get rid of" artist, can find valuable guidance in this page.


Catalog
Introduction to INTRODUCTION
Start FIRST
The new reality
Releasing negative TAKEDOWNS
Forget "the real world"
What to learn from mistakes
Planning is a shot in the dark
Why to grow?
Workaholic
Enough of the "entrepreneur"
The activity of GO
Leave your footprints in the universe
Scratch your own itch
To do something
"No time" is not an excuse


About the Author
Jason Fried (JasonFried)
37signals co-founder, advocate software minimalism, believe the beauty of simplicity, respect for the simple and honest work, and put these theories into the entrepreneurial process and product development, Jason Fried.  has a large number of IT fans.
David Hansen (DavidHeinemeierHansson)
Was born in Denmark, said DHH, compile and create the network RubyonRails development framework, this framework lets countless programmers benefit, is called the basic environmental development programmers "". David and Jason in the creation of a 37signals.


Blogger Review
I once read quickly, do not seek deep solution, quantity, think that as long as the "having read more than ten thousand books", can "write if god".
"Rework" is a short book, but I'm not going to read. In fact, the more short book, more need to taste slowly, because most of it is not in the book, in yourself, in the brain. Think of "C programming language", "programming pearls", I think, for this reason, needless to say.
"Rework", from the directory, I think includes do one thing (not just do a company) all the periods. This morning, read the 2 chapter, benefit.
This book is actually a very simple truth, and I think the key to all success, is: The truth is absolute thousands on thousands of, most of, or is later generations interpret out of context. "Failure is the mother of success." I think everyone for having heard it many times. But in fact, just need to understand,, under what circumstances, failure is the mother of success. Perhaps, you need to extract successful gene from the successful experience of their own, continue to the next. But from your failures in the next time, "not" do. What more, “ freedom degree”.
"Company bigger and more stick"? Actually think carefully, although "there is no diamond, which just porcelain live", but not everyone's job is porcelain live? If not, it is not everyone needs a diamond.
How do I know oneself is it right? Porcelain live? You don't need to know, here's the truth, is not absolute, only relative. But you must know, and to stick to, is that line. Each company, should clearly know what is essential to do their own thing, this "line" is not lacking, with it, you know, if you want to do is a SNS, group purchase and games on how to make money, not your primary task. "Friend" is a prerequisite of awareness.
"Friends" have, but now is not a good time? Not so much money? Do not so "ambitious"? You are now looking for excuses. "Good time" never comes, no excuse, every day is a perfect time to. "Money"? Think about it, maybe you don't need so much money. Jason Fried Rework. "Magnificent"? Do you think the world so many great companies are so "ambitious"? Is not a "garage idea"?
Well, you begin to do, try for a year, two years, ten years... This, you have to go to an extreme: you always stop in the so-called "Venture Company" state. This state is a curse, because it tells the people inside, do not need to worry, do not need to consider too much profit, because I was in the "start-up". Lying in start-ups, long-term, let a company idle.
　　See here, you are found more intense a fact. That is, continue to grow in our society, is not a new skills, new ideas, but how to grasp the "degree" to the idea, let it biased towards any side is not excessive, grow on various ideas and decisions on their own grasp, eventually lead to your success, success experience, is the "degree" of the grasp. Mr. Li Jiacheng's "Zhizhi" encourage each other, its meaning, is here

Good to Great

• Hardcover: 300 pages
• Publisher: HarperBusiness; 1 edition (October 16, 2001)
• Language: English
• ISBN-10: 0066620996
• ISBN-13: 978-0066620992
• Product Dimensions: 1.1 x 6.5 x 9.5 inches

Celebrity Appraises
This book will not make mediocre company become the outstanding company. However, it may make excellent company become the preeminent compan
-- Peter Drucker


Book Description
    This book is another masterpiece bestseller "evergreen" author Collins, it depicts the excellent company to realize the grand blueprint to Excellent Companies across the. "Evergreen" reveals the company maintain excellence in secret, the company mentioned but from first to last all rise above the common herd. For those mediocre performance, how to realize the leap from good to great? Is it right? Excellent enterprises have special "excellence" temperament "? The bottleneck of the development is it right? Is it really so hard to break.
   To solve this problem, Collins and his team took 5 years, reading and systematically sorted out 6000 articles, recorded more than 2000 pages of exclusive content, to create computer data of 384000000 bytes, collection of 28 companies over the past 50 years, all the even earlier, Good to Great. qualitative and quantitative analysis of large range that how to make the company, up from good to great and amazing.
   Collins found, from good to excellent, with the industry in the tide of it doesn't matter whether, in fact, even a engaged in traditional industries, even if it is initially unknown to the public, it may also excellence. Collins put forward a series of ideas, "as long as the one adopted and conscientiously, almost all companies can greatly improve its operating conditions, and may even become Excellent Companies".
   In 5 years, Collins and his strong research team conducted a large-scale study, "fortune" magazine since 1965 annual ranking of the top 500 in each company (more than 1400) were studied. The results shocked -- only 11 companies achieved from the outstanding performance to excellence performance across, including Gillette, Kimberly Clark, Wells Fargo, Philip Morris company, in 15 years, the average cumulative stock return, is 6.9 times the stock market (and the large company such as GE can be known to all the world only 2.8 times), that is to say, if you in 1965 a mutual fund to the company's investment of $1, by 2000, this stock earnings will grow 471 times, and general market stock funds grew by only 56 times. These implementations across the company in what aspects than those of stars, such as Intel, Coca Cola, enterprise performance is more excellent?
   Collins will be the 11 companies and the implementation to span across the company, but were not lasting, and failed to achieve, analysis of inherent mechanism of the cross. Because from good to excellent answer "no time, geographical restrictions, generally applicable to any institution. "
   ● from outside the company, be as sacred celebrities do leadership, tend to the negative effect to the company from good to great leap process.
   ● managers salary structure with promoting corporate performance.
   ● leaps and bounds of the companies in the development of a long-term strategic spend time not more than other companies.
   ● To promote the technology and technological change, in fact do not stimulate the good-to-great across.
   ● mergers and acquisitions in promoting the company across the process did not play any role.
   ● implementation spans the company does not deliberately creating change, incentive employee or create a company unanimously atmosphere. Good to Great.
   ● Across the revolutionary, not necessarily the revolutionary process.
   ● implementation spans the company is engaged in is not the industry boom, some even exit bad industry.
   ● excellence is not the environment, to a great extent, it is a deliberate decision results.


Catalog
Introduction "every day there is a new problem"
The first part is about the basic
The first chapter mission and values -- is often talked about is very realistic topic
The second chapter honest -- lack of candor is the dirty little secret of business life
The third chapter -- to the fair and effective evaluation
The fourth chapter voice and dignity -- concern for everyone in the company
The second part of your company how to win
The fifth chapter leadership -- not just your own.
The sixth chapter recruitment -- how to make the winner
The seventh chapter staff management -- you've got the best player, what's next?
The eighth chapter "break up" -- to fire someone is not an easy thing
The ninth chapter change -- even to shake the mountain
The tenth chapter crisis management -- do not await one's doom
The third part you want to win in the competition
The eleventh chapter strategy -- mystery in "seasoning".
The twelfth chapter budget -- don't let the budget formulation procedures lack efficiency
The thirteenth chapter organic growth -- open innovation is the most effective way of things growing enterprises
The fourteenth chapter enterprise mergers and Acquisitions -- alert trading fanaticism, deadly traps
The fifteenth Chapter Six Sigma -- it has no you imagine so complicated, terrible
The fourth part of your business how to win
The sixteenth chapter appropriate work -- to find a good job will make you no longer need to find a job
The seventeenth chapter promotion -- I'm sorry, there is no shortcut
The eighteenth chapter bad boss -- encountered such a superior, how should you do?
The nineteenth chapter on work and life balance -- for I said to do so, but do not learn of me
The fifth part related to win other problems
The twentieth chapter is everywhere -- all kinds of other problems


About the Author
    Jim Collins, the famous business bestseller writer. Collins was engaged in teaching and research work in the Business School of Stanford University, and received the distinguished teaching award. In 1996, he returned to his hometown in Boulder Colorado City, started his own laboratory management, and all kinds of enterprises and institutions with the leaders of research on commercial life. A former senior manager and CEO in Merck Co, Starbucks, times mirror group, McKinsey Co and the world famous company. His last book "evergreen" is a classic business book recognized, reprint nearly 100 times, has been translated into 16 languages in the world issue. His book is "wealth", "economic person", "business week", "USA Today", "Harvard Business Review", "Industry Week", "Inc." magazine reported widely, cause tremendous echo.


Blogger Review
　　"Life is difficult" - "the road less traveled"
    Later?
    There is no reason to believe that the stock market position will get well soon.
    There's no reason for people to think that can take the Tsinghua people admitted to have no reason to think around can buy a house before the age of 25, had heard of such a man?
   Later?
   See each section number directly give people the workplace encounter the ceiling will no longer motivated people because of divorce and direct  peripheral Dutch act had heard of such a man?
  Later?
  Those who can not face the reality and easily struck down by the reality person will be forgotten, who was the last person? And the book friends is a happy thing, but there are various classification.
  Can't remember a single word or after I finish reading a book, but the entire content has influence character by environment change people read; and some even though the wonderful, but closed the book, often only remember one sentence.
  After reading "from good to excellent" has been for several months, the look is about company's book, in fact more is about people.
  After seeing those brilliant expositions, chart, I only remember this sentence: "face the cruel reality, but never lose faith" very simple words, from the time of "Storck Dell paradox" of the Vietnam War, the United States admiral Stoker Day by the Vietcong prisoner, he is the most senior officer captured, and held the longest, from 1965 to 1973. Seen the movie "first blood" people know, the Vietnamese is the hated us, so they will use all means of torture. In this 8 years, too many to count the inmates dead, missing, mental breakdown, but Stockdale ultimately to survive, although it was crippled for life. Later someone came to interview him, asked him exactly how to insist on down, "is very simple." Stockdale said: "I do not lose confidence from the end of the story. I never doubted I could come out, and will eventually succeed." "So those who failed to come out of the man, what are these people?" Someone asked. "This simple, those who are optimists." Storck Dell replied, surprised to see other people, so he explains: "this and I just said is not a contradiction. Good to Great. Optimists say, Christmas day we can go back, the results for Christmas, and they said, we will go back before Easter, the Easter is too, before they said we could go back to Thanksgiving, Thanksgiving and results, then christmas. Until finally, they died of depression."
  Finally Stockdale said: "this is a very important lesson. You can't take the beliefs and principles of belief is confused, you will success -- you can never lose -- and the principle is, you must be prepared to face the cruel reality of preparation, no matter what they are." Storck Dell's last known as "Storck Dell paradox".
  Set foot in a small wooden bridge between the blind optimism and improperly belittle oneself, is left to the last man. Have the courage to face the cruel reality, and the determination to overcome these difficulties, is the real "optimistic".
  In my meditation: when facing the cruel reality, but never lose faith.