Business Model Generation

• Paperback: 288 pages
• Publisher: Wiley; 1 edition (July 13, 2010)
• Language: English
• ISBN-10: 0470876417
• ISBN-13: 978-0470876411
• Product Dimensions: 9.4 x 0.9 x 7.4 inches

Book Description
     Brief introduction of "business model generation": when you happy after reading the first chapter: the business model canvas, found that these elements are all interwoven into a clear picture in mind, how they interact with each other, how the interaction be visible before the eyes of all. The business model canvas of Swiss bank, Google, Lego, Nintendo, Apple and other multinational companies, summarized three different industrial pattern, also hot phenomenon recently include free effect and the long tail theory. In these interesting examples, we not only know how to use this canvas for analysis, but also know how to own their own business situation.
     The above content, only the foundation, enterprise reengineering understanding now, is to help us to imagine a better future. Imagination, creativity, not just the designer or artist is essential patent, white-collar. Office workers, not every day in the creation of something new? The author enumerates six kinds of interesting methods and tools, such as empathy map, sand table exercise, image thinking, say the story of innovation and so on, with a description and operation method in detail, make people want to bring together partners, the white painted model sticky notes, together to brainstorm. Of course, this book is not only a powerful and unconstrained style of creative thinking, in the later part of the book, the author focuses on how the divergent creative assembled into a viable strategy, and the strategy for the implementation of the five main steps, will work, business model innovation this seemingly complicated break up the whole into parts, each reader itch for a try.


About the author
Alex Osterwalder
      Dr. Osterwalder is a business model innovation in the field of writer, speaker, and consultant. Practical business model design method of he and Yves Pigneur, together with the design of widely used in various industries, including 3M, Ericsson (Ericsson), Capgemini (Capgemini), DDT (Deloitte), Li Connaught (Telenor) old well-known companies such as. He helped build and sell a strategy of Consultants Co. He worked in a Thailand international non-profit organizations, and HIV / AIDS and malaria struggle. He also worked in Switzerland's University of Lausanne engaged in research work.
Yves Pigneur,
      Dr. Pigneur since 1984, Professor of information systems management as the visiting professor of University of Lausanne, also served as Georgia State University in Atlanta and Vancouver The University of British Columbia. As the main researchers, he participated in a number of related design, requirement of information system engineering, information technology management, innovation, research projects and electronic commerce.


Blogger Review
      The greatest truths are the simplest.
      This book is in fact a few months before he finished, but until now to write book review, understanding of the way is also different, I read this book more than from the "business model", not even from the "model" itself, but from the "Generation". Press out of this book at this time, I think to some extent to a kind of tide current:
      -- "let all return to simple".
      So a big paper only a few words, just to tell you: these can be. Rather than make trouble out of nothing than the behavior (the original intention, press intended to convey).
      Therefore, I quite appreciate the "Generation" translated into "new generation", and here, had to admire the wisdom of publishing group. "New generation" is the representative of the new understanding of things, can saying is a kind of regression, it can be said is a upgrade.
      Prior to this, there are many large "mode", as the stage, all flowers bloom together. However, the increasing mode makes people feel not clear direction. Do we think, every industry is a kind of mode, every place needs a specific model, can not be changed, nor can violate. Like a different place is different world.
      However, is it true? Possible without my own work experience, will find an interlacing as foster. But in recent years on the job change process, I vaguely felt: a lot of things are interlinked, and many things.
      The book uses canvas model, through the popular business model, analysis of the various famous companies, as well as the analysis of the development of prediction, gives a surprise us and very interesting business model design innovation. As can be seen, the author hope this canvas model can do many things. But at the same time, the author clearly want to tell our readers, this model is used to help you achieve your creativity, but will not tell you how to implement your ideas, but will not tell you some ideas. It is not a fish, fishing is not even, it is at best a fish basket. However, this instead let me more love this book. For me, I don't need someone to tell me what is useful; I hope I don't forget to tell each other where. I also know a lot of things to get instant results more popular, "pragmatism" is also popular in the present society. But I believe, these are just the surface of things. If we are merely "take-ism", we will quickly fall into a blind alley. For example, the requirements in the popular book is "don't eat alone" tips mentioned inside. If really put these skills can be found in real life, too pursuit of detail but will make people lose the direction, heart gaunt. Another way of the old man's words, that is: pick a watermelon seed lost. In this society, no matter how to say, the original is the mainstream. This is why GRE a test does not care about your grammar errors, but hate the same reason. And we see reality, plagiarism, others will be very angry, so why indulge yourself? I love this book for me according to this canvas model to fully transfer and imagination and ability of their own, if the previous efforts still worry about personal gains and losses of the psychological, then this book will let me have a peace of mind. I can make all aspects to consider things, it also promoted the more adhere firmly to their target confidence.