Blue Ocean Strategy

• Hardcover: 256 pages
• Publisher: Harvard Business Review Press; 1 edition (February 3, 2005)
• Language: English
• ISBN-10: 1591396190
• ISBN-13: 978-1591396192
• Product Dimensions: 6.6 x 9.6 inches

Celebrity Appraises
     This book since 2005 February by Harvard Business School Press, caused great repercussions in the world, has received the "" the Wall Street journal "the best-selling book", "the nation's best-selling book", "world's best-selling book" of the title, so far has been translated into 24 languages, breaking the Harvard Business school press record since the sale of international copyright.


Book Description
     Enterprises in order to seek sustained, profitable growth, often with its rivals give tit for tat competition. They fight for the competitive advantage, to fight for market share, achieve differentiation.
     However, in the current overcrowded industries, tough competition can only make the enterprise into a bloody "Red Sea", namely the fierce competition in the known market space, the amount of profit and rivals fighting over a shrinking. In this book, the author is known to you all strategy successful law challenge. They think, at the Red Sea competition, will become more and more difficult to create profitable growth in the future.
    Author based on the span of 100 years, involving more than 30 industries in the 150 strategic action research, put forward: to win tomorrow, can not rely on companies to compete with rivals, but to create a "blue ocean", which contains a huge market demand for new space, to embark on the road to growth. This is known as the "value innovation" of the strategic actions for the enterprise and the buyer has to create a leap in value, so that enterprises completely got rid of competitors, and release the new demands.
   "Blue Ocean Strategy" to provide a systematic method for removing competition for enterprise rejection. In the subversion of the traditional strategic thinking work, the authors present a proven analytical framework and tools, for successfully creating and capturing the blue ocean. Through the analysis of various industries for a number of strategic action, the author also put forward the six principles of successful development and implementation of blue ocean strategy. These principles tell enterprises, how to rebuild the market boundary, on the whole, beyond the existing demand, a reasonable strategy to follow the order, overcome organizational barriers and the execution into strategy part.

　　　
About the author
     W. money, gold is the European Institute of Business Administration (INSEAD) Boston Consulting Group Bruce D. Henderson professor of strategy and international management. Before joining the European Institute of business administration, he was professor of University of Michigan business school. Members or consultants in Europe, the United States and Asia, he is also a number of Multi-National Corporation's board of directors. He is a member of the world economic forum in Davos and the consulting member.
    Renee Moborne is an outstanding scholar of INSEAD, a professor of strategy and management. She is also a member of the world economic forum.
    Kim and Moborne as partners, in "the Academy of Management Journal", "scientific management", "organizational science", "strategic management journal", "Administrative Science Quarterly", "International Journal of business research", "Harvard Business Review", "Sloan management review" specialized journals jointly issued for a number of relevant strategy and the Multi-National Corporation management articles. They published in "Harvard Business Review" on the article became the best selling articles, has published 500000 copies. They also as the "Financial Times", "the Wall Street journal", "the Wall Street Journal Europe", "Asian Wall Street journal", "New York Times", "the South China Morning Post" and other newspapers wrote articles. They have been awarded by the international commercial society and the Eldridge Haines Memorial Foundation Eldridge Haines award, in recognition of their international business areas of the best original papers. Professor Professor Jin and Moborne are the value innovation network (Value Innovation Network, the founder of VIN), the network is composed of value innovation series feeling practitioners of the global community. They are located in Singapore's value innovation action library (Value Innovation Action Tank, VIAT) of the members of the board of directors.


Blogger Review
    "Blue Ocean Strategy" is indeed a good book, creative thinking, clear and concise text, convincing examples, and has significant practical value. I read carefully, find out the following value. Enterprises with "value innovation" can create blue ocean for yourself. The so-called "blue ocean", refers to the enterprise beyond the industry competition, and create new market space, the enterprise the competitive market of "the red sea".
   "Blue ocean" meaning is not new, since ancient times are examples of such enterprises to open up new areas of business, but the "blue" with an image of the noun, the value innovation phenomenon to be summarized, also suggests a set of user-friendly, easy operation strategy analysis tools, makes this book since its debut in February, 2005 popular. Blue ocean core, in the "value innovation": if the enterprises want from the reality of the fiercely competitive market environment, should first from value creation efforts, create new value for consumers.
   "Blue book" analysis tool is put forward in this paper, the need to increase the value innovation and creating new value elements industry has never provided, while reducing and eliminating some unnecessary. "Blue book" blue ocean strategy proposed unit of analysis is the strategic action (Strategic (move) launched a pile to open up the market's main business projects involving a set of management actions and decision), rather than the industry, or the specific enterprise, this is different and I saw the past, more persuasive. The market always in change, any industry or because of technical development, or because of social evolution and change, have their life cycle; any company, in the industry to change, need to constantly according to the realities of the market, adjust its strategy and action, in order to obtain the growing vitality.
   "Strategic layout" and "value curve" is a useful strategy analysis tools. When making strategic layout in the enterprise management personnel, the picture can be very good to help the understanding of the strategic position of the: what am I? The competition is how to? How do we contrast? I should be improved in where? "The core of strategy layout" is "the value curve," blue ocean strategy reflects three characteristics in the value curve: "focus", "another way", "the theme of convincing".
   The enterprise can continuously monitor their own and competitor "value curve", to adjust its strategy. Constructing the strategy sequence of blue ocean strategy is the four step: "can create outstanding buyer utility", "identify attractive price", "can achieve the cost target" and "solve accept obstacles".
   "Blue" on how the organization execution of blue ocean strategy suggestions, also have the inspiration to me. Here, the author introduced the "/Tipping Point" tipping point "theory, put forward the" tipping point leadership". The actual application of the tipping point theory in organizational change, is realistic.