Competitive Strategy

• Hardcover: 397 pages
• Publisher: Free Press; 1 edition (June 1, 1998)
• Language: English
• ISBN-10: 0684841487
• ISBN-13: 978-0684841489
• Product Dimensions: 6.3 x 1.5 x 9.4 inches

Book Description
     "Competitive strategy / Potter competition Trilogy" to a set of methods and techniques to comprehensive analysis of industry and competitor is introduced first, and then one by one analysis of the fragmented industries, emerging industries, mature industry, declining industry and global industry competition strategy. The last part of the book introduces the analytical skills required in the face of major strategic decisions of enterprise: vertical integration, business expansion, give up communication into new business fields. To help managers to act suddenly, competitor's own industry new intruder and the transformation of industrial structure to make predictions and ready.
     One industry what factors driving competition? How to competitors will take action? How the industry will develop? Strategic planners will be how to competitors react? In the long term, how a company can always occupy the most favorable competitive position?
     Michael Potter's "competitive strategy" is a Book of this great business concept is the most popular in the world today, competition strategy. This book interpretation of the main problems of company management layer is most concerned about, a comprehensive display of a series of technical analysis to understand business and competitors.
     In a gradual way, Potter gives the analysis of competitors and techniques and tools.


About the author
     Michael Porter (Michael E.Porter) 32 namely acceptance tenured professor of Harvard Business School, was the first authority recognized as the world of competitive strategy and competitiveness. He graduated from the Princeton University, obtained doctor's degree of economics of Harvard University School of business enterprise. At present, 8 honorary doctorate he owns Sweden, Holland, France and other countries of the university. In 2000 December, Michael Porter won the highest honor "Harvard University university professor" qualification, become the Harvard University business      school fourth to get the "town school treasure" honor professor.
     As one of the most respected business master, Professor Potter wrote 17 books and more than 100 articles. He proposed "the Michael Porter's five forces model", "three competitive strategies" in the world is widely accepted and practice, its competition strategy is one of the compulsory subjects of the Harvard Business school. Professor Potter's book became popular in the world, among them, "competitive strategy" a book has been reprinted 53 times, and was the 17 words: another book "competitive advantage", has so far been reprinted 32 times.
     Wave Professor not only as DuPont, Procter & Gamble, shell, Credit Suisse First Boston Bank, Intel, Edward Jones, Navistar and other well-known Multi-National Corporation's adviser, also in the government and international organizations play an important role in policy formulation. In 1983, he was invited to become the United States of America president Reagan's industry competitive Chairman chairman, to help promote the initial work on the competitiveness of the United States and the world in 1980, driven by the recovery of American economy at that time.


Blogger Review
     This is a book about the competitive strategy of industry analysis and corporate extremely detailed book. In the basic analysis framework under the guidance of FIVE FORCES is analyzed, the structure of the environment of competition Potter detail. Analysis, analysis of competitors in different periods including the development of the basic strategy and industry all industry (fragmented industry, emerging markets, mature industry, industry of the setting sun) development way, is the influence of five factors on the judgment based on competition.
     "Competitive strategy" the father of Michael Potter, his books in many business school students, university professors, the company's chief executive officer, and even the country's leaders on the shelves to find; his "competition and strategy" theory have been or are being the majority of the world's in-depth study of the state and enterprises; his academic achievements were the United States domestic economy meeting and many of the world economic forum as an official, an important topic of discussion. Just as the British "economist" magazine on his evaluation: if they can put management theory into a respected academic principles, this person is Michael Porter.
     Business strategy is a strategic system. In this strategy, competition strategy, development strategy, technology development strategy, marketing strategy, information strategy, talent strategy, and other strategic. Don't put the competitive strategy is equivalent to the enterprise strategy, competition strategy is a part of corporate strategy. He is also known as the business level strategy or SBU strategy, which is in the control of the overall enterprise strategy, guidance and management of specific strategic business unit plans and actions. The core of the enterprise competition strategy to solve is how to determine, through the relation between customer needs, competitors' products and the enterprise product of the three, to lay the foundation for the special status of the enterprise products in the market and maintain this position.
     Strategy is the original meaning of the war strategy, it is the strategy. Strategy is the strategy, is the overall, long-term, basic problems. Competition strategy is the competition strategy, development strategy is the development strategy, what strategy is the strategy.
     The strategy has four essential characteristics: one is the whole, is a long-term, is a basic, is a strategic. Competition strategy is the competition overall, long-term, basic problems of the strategy, development strategy is the development of holistic, long-term, basic problems.