The practice of managemen

• Paperback: 416 pages
• Publisher: HarperBusiness; Reissue edition (October 3, 2006)
• Language: English
• ISBN-10: 0060878975
• ISBN-13: 978-0060878979
• Product Dimensions: 1 x 5.2 x 8 inches

Celebrity Appraises
If only a management book, read "management practices"!
-- the former general electric CEO Jack Welch

"In all the management of books, the influence of Drucker's writings on my deepest."
Haier Group -- Zhang Ruimin

"The modern management science building is built on a series of ideas presented in this book. Nowadays the most popular management ideas and management practices can find the source, from the book include: target management, participation in management, management of knowledge employees, customer oriented marketing, performance appraisal, occupation career management, the cause of decentralized management, enterprise culture, self management team, even the balanced score card can be very popular to find the source in this book."
-- Zhao Shuming Dean of Nanjing University School of business


Book Description
    "The practice of management" provides the concepts, principles and tools, is a very systematic management knowledge. The book asked City, not only in the United States of America fame, but also in the world are very successful, including in Europe, Latin America, especially in Japan is very popular. Indeed, the Japanese believe that lay the cornerstone of their economic and industrial development of the book's ideas.
     Drucker with his profound humanity, emphasize human ideals, values and judgment, become a key resource for organizational performance. Therefore, only to find the man, put on position, assist, can there be "of" achievement. Drucker was always positive (use long) of evaluation, it is negative (high standard to evaluate), is the guiding principle of various organizations only the highest.
     "The practice of management" a book with the essence of management breakthrough -- on the management role, position, function of cognition and its future challenges, with penetrating insights, opened a mystery and management practice.


About the author
      Peter Drucker was born in 1909 in the Austro-Hungarian Empire in Vienna, ancestral home for the Dutch, the Peter Deruky family in the book in seventeenth Century published work (Drucker means "print"). In 1937 moved to the United States, lifelong to GE people, writing and consulting for the industry, is one of the most famous contemporary international management experts, known as the "guru", "the father of modern management", to the world of excellence, profound influence.
     His writings, all involved widely, achievements in many fields are amazing. So far, has more than 30 articles published an article in the Harvard Business Review, published more than 50 books, covering all aspects of social, political and economic analysis, management, and fiction and autobiography.
    Published 1954 "management practices", laid the status of master, and marks the birth of management science;
    In 1966 published "very fruitful management" has become a classic;
    Published 1973 "management: tasks, responsibilities, practices" masterpiece, it became known as the &quot &quot management manual of the system;.
    The "management practices" one book has established him as the pioneer of the position of management discipline, and the "very fruitful management" has been worried for global managers must-read classic. His book spread more than 130 countries, and even in the former Soviet Union, Poland, Yugoslavia, Czech and other countries are also very popular. One of the most respected is his principle concept and method, including: "the management to become a subject, target management and self control is the management philosophy, the purpose of the organization is to create and satisfy the customer, enterprise is the basic function of marketing and innovation, and senior managers in the enterprise strategy in the role, effectiveness ratio efficiency is more important, decentralization, privatization, knowledge workers, with the rise of knowledge and information based society."
    He served as the United States economist consists of banks and insurance companies in the United States of America consortium, General Motors Corporation, Chrysler, IBM and other large enterprises management consultant. For the outstanding contribution in the field of management, Graduate School of management in university that bears his name -- the Peter Drucker Graduate School of management.
    In June 20, 2002, the United States President George W Bush announced that Peter Drucker became the Presidential Medal of freedom, the " " winner, this is the highest honor the United States citizens can obtain the.
In November 11, 2005, Peter Drucker died at the age of 95.


Blogger Review
     Three ambits two six Wang Guowei's "human words" the wrote scholarly research. The source said: "the ancient and modern into big business, University asked, shall pass through the realm of three kinds of. 'last night the west wind withered Bishu, alone on the high-rises, at Tianya road', the first exit is also; 'increasingly wide eventually not regret, pining away', that is the second stage; 'he found in the thousands of degrees, back Mojian, that is the lights', the third boundary also. For these three words, not experience before, now there's experience. Because the working relationship, he has been trying to decipher what is management, and tried to get the efficiency of organization or enterprise should return from management, as far as possible the press organization performance.
     This book has also seen a lot, Zheng Guofan, Mintzberg, Drucker, but the only way, linear thinking in science and engineering, and fit in the organization and management. I forced myself to read a lot, things did not write it down, but found that these management master many common views, these things are very simple, very concise, and many of them are themselves before know or other predecessors emphasize repeatedly. But I didn't believe it was as simple as that, psychological face a way, I don't believe so important secret, others will easily give you say.
     Always, always believe that idiot like what is the secret of this world, whether it is to other EMBA to be resourceful. Entrepreneurs ask students master learning, or repeatedly to study Chinese and foreign masters level of speech and writings. Try to learn in order to practise, like martial arts novels written by the existence of a supreme martial arts cheats, as long as the learning can become the world master.
     Today after the master's works, and found that there is no such thing as a, is still seen in the first time, leaders or senior touch on lightly content, and disappointed, only see light suddenly. In the process of learning and management of the road, very confused and hardships, they take a lot of repeat mistakes, hope to have the pleasure of seeing this message, brothers and sisters, do not waste a lot of time. Management is actually the product and life, and management is not fixed, not because you read a few books, eat a few years can be well management. Management and investment is the same, the vast majority of time in understanding and against humanity.
    Therefore, management it is "paper come Zhongjue shallow, no matter known to practice". Our experience or books style summary, management is not obtained from books to the. Don't expect to see, you can manage a company to become a manager. To compare with the chivalric fiction novel plot, why the final master in Wudang and Shaolin? Because, Wudang and Shaolin martial arts from life, are summed up from practical experience. Wudang Kung Fu is from standing agricultural ways of training; and the Shaolin martial arts karma fate in ordinary physical labor. So from the daily experience and understanding of human nature to realize different organizations and different object management.
    Today, after watching "the practice of management", and recalled the Haier Zhang Ruimin in front of recommendation written words, is the best practice management framework.

The Fifth Discipline

• Paperback: 445 pages
• Publisher: Doubleday; Revised & Updated edition (March 21, 2006)
• Language: English
• ISBN-10: 0385517254
• ISBN-13: 978-0385517256
• Product Dimensions: 1.1 x 6.2 x 9 inches

Celebrity Appraises
    This is the most outstanding contemporary new management master Peter Senge wrote the book, is regarded as one of the Bible of management, in twentieth Century twenty-first Century can be counted on one's fingers a few of the classic, the most far-reaching impact on the world of management books, and was "Harvard Business Review" over the past 75 years as the most influential management books, also won the world Enterprise Association's highest honor, the trailblazer award!

----The Fifth Discipline

Book Description
     Peter Senge this revised best-selling classic "the fifth discipline", is 15 years behind the original book ideas into practice experience and cases. Senge pointed out that, in the long run, your organization only sustainable competitive advantage, is better than the opponent faster learning ability. 15 years ago, the core concept of "the fifth discipline" many have looked very radical. But these ideas in many application method, and has been integrated into our way of looking at the world, also be integrated into the management practice; case story of leadership the new edition of the book reveals the experience.
    "The fifth discipline" describes how the company through a learning organization strategy and action strategies used to remove the threat, organizational efficiency and the cause of the success of the "learning disabilities". In a learning organization, extended model, mode of thinking be cultivated, the collective desire to be released, we constantly learn how to create their own a truly desirable achievements.
    The business management the classic works of the extended edition, contains more than 100 pages of new content, the new contents of the dozens of companies practitioner interviews, based on which include: BP, Unilever, Intel, Ford, HP and Saudi Aramco, also include other types of tissue, such as: Boston community organization Roca, Oxfam Oxford and the world bank. With a new preface special additional content, since the original book describes the achievements in the research of learning organization has been published, also increased about "driving force" (started), "strategy", "the leadership of the new work", "the citizen" and "the next frontier" new chapter.


About the author
     Peter Senge 'was born on 1947 in Chicago, 1970 in Stanford University Aeronautics and space engineering bachelor's degree, after entering the Sloan School of management at the Massachusetts Institute of Technology has social system modeling of master's degree, and then a PhD in management system of power, under the tutelage of Professor Frik West founder, overall dynamic study on system dynamics with the management philosophy.
     After earning her doctorate in 1978, Peter Senge 'has been committed to the development of a human dream of organizational blueprint in which people can work, by the realization of the meaning of life, the common aspiration of. He will be the system dynamics and organizational learning, creating principle, cognitive science, group depth dialogue and simulation game fusion, a thorough understanding of the tutor of abstruse theory, at the same time to make the system dynamics method is simple, easy and operational, thus developed world "learning organization" theory.
     The learning organization theory, source of enterprise sustainable development is to improve the overall competitive advantage of the enterprise, enhance the overall competitive power. Future truly outstanding enterprises is to make all the staff wholeheartedly into and be good at learning, learning organization, learning organization. Learning organization work atmosphere and the corporate culture through brewing, lead the continuous learning, continuous improvement, new ideas constantly adjusted, so that the organization has the prosperous vitality.
     Peter Senge published his "the Fifth Discipline: the art and practice of the learning organization" a book in 1990, pushing people to practice, learn and master the system the new thinking method. This book is a, reacted strongly, making it 3 consecutive years topped the US topped the bestseller, was "Harvard Business Review" on for the past twenty years the most has one of influence of management books, he himself is also called after Peter Drucker, the most influential management master.

----The Fifth Discipline

Blogger Review
    Think about the growth of the road, about success, inspirational books, more or less also read some. Once there was a book, motivate yourself for a long time, is the United States of America writer Roman · W · peel with "attitude is everything". I learned how to establish a correct attitude toward life from, how strong and optimistic in the face of fate. At that time, the deepest impression of the word is "not a second before you". Yes, people would change every day, therefore, how to grasp the change, it is a very important knowledge. However, only is the attitude of the establishment, is not enough; we need to practice law, unfortunately, the book does not tell me.
    Exposure to the "fifth disciplines", I can not help but exclaim to the author's wisdom and rigorous way of thinking. Compared to other popular self-help books, this book attracted me the most part, especially in the ninth chapter: beyond the self - >. Beginning with the analysis of learning organization, to discuss the real "self-transcendence", not only new angle, and, importantly, personal self-improvement put analysis on organization management, to each of us, has the practical significance of great. We are the heart of every person have the beautiful dream and hope, and the potential for self-confidence and self ability; however, due to learning, work and life experience is different, these beautiful inner, gradually annihilation to have to face the daily routines and real seems irresistible, not about the.
   When the people therefore plunged into depression and loss of mood, many people will choose to use emotional response measures to deal with, such as through the establishment of strong, progressive attitude towards life and encourage yourself etc.. Undeniable, this approach is correct; however, this only, but not necessarily effective, as mentioned in the article, "self-transcendence meaning lies in creating, rather than react point of view, to face their own lives and life." Because, we also need to take more action, behavior choice of direction more practical, in order to solve the problem.
   We want to exploit those beautiful within our nature, we need to constantly self-transcendence. Therefore, "the fifth discipline", the "self" as a life practice, a continuous learning process, can be said to be the truest. Through reading < ninth chapter: beyond the self - >, I realized, practicing and learning, as a process, need to be attached to a detailed and systematic planning, and then rely on perseverance continuously to the selection of a good direction.

----The Fifth Discipline

Robert’s Rules of Order

• Hardcover: 212 pages
• Publisher: Wiley; 1st edition (March 8, 2010)
• Language: English
• ISBN-10: 0470596996
• ISBN-13: 978-0470596999
• Product Dimensions: 0.8 x 5.4 x 8.3 inches

Book Description
     "Robert rule" is the United States of America's most widely recognized rules of procedure. This set of rules of procedure, how to put matters, how to listen to and comments, how to move and how to vote, have very detailed provisions.
     The "Robert rule" contains rich ideas, including: the rule of law, democracy, protection of rights, balance of power, procedural justice, procedural competition, freedom and control, efficiency and fairness. But Roche rules and without pretense to his role in a set of "tools". Throughout the book are devoted to the idea, but the idea in rule, directly facing the practice, for details, the operability, plain and rigorous declarative rules, but the rules but without revealing the concept of glory.
     This book is the latest official version of it, is the crystallization of 125 years development and innovation of the rule, summarizes the new development of the rules of procedure of the system, is a classic, comprehensive, authoritative rule book.


About the author
     General Henry Robert, born in May 2, 1837, the huguenots. He was a bit thin, but loves the collective, is a resolute of the United States Army Corps of engineers. The "Robert rule" is named after him. This set of rules has millions of meeting brings about order and efficiency. In the wake of non-governmental organizations and churches are engaged in years of meetings, he began to study the rules of procedure, which was published in February 19, 1876 first edition "Robert rules". In 1901 he retired from the army after the start in engineering consulting work, and the last 10 years life dedicated to the cause of the compilation of rules of procedure. He died in May 11, 1923.


Blogger Review
     "Robert rules" -- the Bible says meeting meeting, are not unfamiliar, every Chinese people from small to large, do not know how to participate in the meeting. But the real value of the conference, estimate the scanty, most are crustily skin of head to the podium that speak in excitement emotion or hum about, and then standing by a show of hands.
    That "meetings" has become the government's efforts to change a bad policy division. "Robert rules" is the author of the United States Army General Henry Robert (1837-1923), first published in February 19, 1876.
    After Robert's death, his descendants and had participated in the preparation of people continue to revise the rules of procedure, technological advances make it suitable for changing. A fifth edition in 1970 1943, the seventh edition.
    The new Ninth Edition, published in 1990. This book is written is legendary, during the American Civil War, the North's Betty Ford, a young lieutenant Henry Martin Robert was ordered to convene a political meeting, due to big differences, after a long fight, the meeting ended, not only failed to reach a goal, but also get the participants confront each other with daggers, atmosphere is worse than a meeting before.
    This makes the 25 meeting of lieutenant Robert deeply stimulation, vowed to write a good meeting how to book. He did, which is that a thin this but covers basic human meeting to discuss the essence of the classic. Usually think, "Robert rules" has four principles. That is (1) balance principle, namely the protection of the rights and protection of views of most views occupy minority rights, did not even attend the meeting people's rights are protected, and ultimately to protect all the composition of these people the rights of the whole; (2) to restrict the collective leader, in part to hand over their rights leader at the same time, we must remain a part of rights, ensure that they can directly control the collective itself in all affairs without being controlled by the leaders; (3) the principle of majority; (4) the principle of debate, everyone has the right to persuade others to accept the debate will of his own, until this will become the general will.
    The "Robert rule" far-reaching, various occasions meeting, as the meeting of the presidium or sponsor, will advance in accordance with the "Robert rule" on the spirit of the conference planning. So as to ensure that the conference can effectively, orderly, fair held. Modern enterprise, changing the form of the meeting, is no longer must sit square in the conference room, according to different level one at a time. The famous manager Yu Shiwei said in his speech, their business conference held frequently in the beach, all wearing Beachwear, relaxed meeting, the effect is very good.
   GOOGLE companies are usually in the restaurant workers held a small meeting. The above examples, all sorts of strange things modern conference form, but the spirit of the principle of the meeting, the rules of the game that still a few.
This is the crystallization of human wisdom sum up down. With Robert own words: left rules, everyone is free to act, the result is that everyone is not true freedom.
-- Henry Robert
In a masters of the people in the country, there is little knowledge such as rules, just a little learning can significantly improve the efficiency of such.
-- Henry Robert

POSITIONING

• Paperback: 213 pages
• Publisher: McGraw-Hill; 1 edition (December 13, 2000)
• Language: English
• ISBN-10: 0071373586
• ISBN-13: 978-0071373586
• Product Dimensions: 5.3 x 0.6 x 7.8 inches

Book Description
    20 years ago, writing a series of marketing and advertising the new thinking of the United States of America "the Advertising Age" magazine invited young marketing expert Rees and Trout, the total title is "positioning of the times". After a series of articles published, caused the whole industry sensation, positioning the marketing world lively topic that everyone is talking about, the hand out of the article reached 120000, thus creating the marketing theory of comprehensive innovation era.
   Over the past 20 years, positioning thought already win support among the people. To commemorate this great innovation, the original publisher 20 anniversary edition, the Chinese version of "localization" is translated from the new version.


About the author
     Ai Chis is one of the world's most famous marketing strategist, is Rees and Rees (Ries&Ries) chairman of consulting company, the company main business is to provide strategic choice of services for many famous enterprises headquartered in Atlanta, the United States of america. Ai Ris served as the United States of America Industrial Advertising Association (now the Business Marketing Association) chairman and New York advertising club president, chairman, he also served as the Andy Awards club. In 1989, the international marketing director awarded him the "higher marketing" award, 1999, "PR Week" to 100 PR expert of the most influential his twentieth Century title.


Blogger Review
     The difference between 1, A theory and J theory. J is JAPAN the Japanese model, the theory of A cherish a deep-seated hatred for Rees, so many negative cases are Japanese enterprises, A is AMERICA the United States of America mode. The core of theory A is "more narrow the better", on behalf of the case is Dell, Intel, microsoft.
     The core of theory J is "more width is better", the representative case is fujitsu. 2, the positioning is not starting from their own advantages, but starting from the customer's mind. The first luxury brand of coffee chain Starbucks, the first luxury water is Evian, first expensive car brand mercedes-benz. A particular example is the United States of America, a selection of ten safety car, Volvo's no go, but never mind, it takes the customer's mind. More money in 3, the company has expertise. For example, professional athletes to be higher than 5%-50% ten Decathletes achievement. In order to search engine for example, search the location is a minimum value of $150000000000, ALTAVISTA is the first to do a search, but it became diversified try, I can't find it. GOTO.com also disappeared. 4, when a targeted depreciation, you can close to another location. For example, in the United States, the pork was the same as beef, is taking the animal location, however, continued to fall with beef, chicken continued to rise, a lot of pork and chicken chose to stay the same strategy, gain vitality. 5, localization is an expression from mental, you must think of ways to capture the mind. Have a look the United States business school ranking, the first is the Northwestern University, its positioning is: the market; second is the University of Chicago, its positioning is: quantitative analysis; the third is Walton, its location is: finance; fourth is Standford -- positioning is: technology; fifth is a Harvard - Location management. Although they are all comprehensive university, but their target is clear, in fact, these schools early or selling the idea to the students. 6, how to find the word for your location? Rees's advice is to focus. Early cigarette is men and women can be pumped, so many cigarette advertising is a male and a female. Later, the first prominent location: Marlboro cigarette advertising picture is male, cowboy. CURVRS focus on female fitness, has now become the United States of America's largest fitness club. Positioning and focusing of Wong Lo Kat is a goal. 7, why can Obama success in the election? First is the positioning of the success, Obama's position is "change" (change). Then have a look some management guru, Rahm. Charan positioning is implemented, Drucker is equal to the management, Potter is competitive, Freedman is flat. The man = Clooney, beauty = Roberts, terminator = = Gore Schwarzenegger, global warming. 8, you need to develop a strategy, you need to spread this strategy. Paris spent a lot of money selling a "romantic", Rome market positioning is the "eternal", located South Korea selling is "shine" (actually South Korea does not shine, but it occupies this position). 9, a good location, is very important to give up. For example, airlines do not give up, only the United States southwest airlines had to give up, it only do business, economy class, domestic routes, abandoned freight, first-class cabin, foreign routes, it even with a model 737.
    So, those rivals such as Northwest Airlines, American airlines have disappeared. 10, China Company are a lot of false location, they are not good at focusing. Changhong has the largest TV makers, refrigerator, air conditioner, and later diversified to IT products. Chunlan was the largest air-conditioning manufacturers, and later was transferred to the motorcycle, heavy truck, TCL is what all do, Yunnan Baiyao expand to make toothpaste, which are not conducive to the targeted building. 11, for not the brand leader, a good positioning strategy is to do the opposite of. BMW is the antithesis of mercedes-benz. Mouthwash slobber is bad taste, like a drug, SCOPE choose to do the opposite, it said that he is a pleasant mouthwash slobber. TARGET is the opposite of WAL-MART, its location is cheap fashion. Pepsi is the opposite of Coca Cola. Baez Va Va is the opposite of Bobbi doll. Baidu is the opposite of GOOGLE. 12, how to resolve the contradiction focus and diversification brand positioning? Rees's advice is: develop a second brand law. Toyota launched the high-end brand, created second brand -- lexus. Lee Vivtorinox introduced for leisure clothing brand, created second brands -- DOCKERS (ha ha, I like brand), the present value has reached $1000000000. IT launched a cool fashion brand FCUK (ha ha, this is the brand I like). P & G has 21 second brands, each brand has a focusing effect. Global paradox of 13, location: bigger is to become a professional company, narrowing the focus range. Especially for the global Chinese brand, there are international in the name of good, corona, Qingdao. Chery CHERY, Lenovo's LENOVO is not good

Marketing management

• Hardcover: 816 pages
• Publisher: Prentice Hall; 14 edition (February 18, 2011)
• Language: English
• ISBN-10: 0132102927
• ISBN-13: 978-0132102926
• Product Dimensions: 1.2 x 8.5 x 10.8 inches

Celebrity Appraises　　　
     Science and business circles in the global marketing, Philip Kotler and his "marketing management" means that the classical, brand, standard and foundation, it has sold worldwide over the past 40 years, have been translated into more than 20 languages. Whether the marketing people, or just started learning marketing "fresh people"; from a business manager, to an ordinary salesman, you can see the marketing management of the latest version of Kotler's "on the shelf".


Book Description
   It centers on the understanding of marketing management, marketing perspective, seize the linking customer, create a strong brand, creating the market supplies, transfer value, dissemination value, create successful long-term growth eight aspects. The contents of each chapter includes chapter introduction before, marketing field, marketing memo, teaching case, the end of the chapter exercises aspects.
   Since 1967, Kotler launched the first edition of the "marketing management", after 40 years of development, the theoretical system of "marketing management" of the more mature, the case is more rich, the huge amount of information but not numerous, Marketing management.  distinct perspective and tries to. The book won the marketing scholars and practitioners around the world trust, a "marketing Bible" reputation.
   "Marketing management" Twelfth Edition is a great breakthrough in the past version, first of all is a new authors, together with Kotler, he was the Kotler praised as "one of" his authoritative scholars of this generation of Kevin Ryan Keller. Professor Keller is one of the main international leader brand research field. Therefore, the establishment of a separate section version of brand asset creation are analyzed in detail. Secondly, this version of the maximum in the content of the characteristics are presented the new theme -- a comprehensive marketing, a comprehensive marketing includes: relationship marketing and social responsibility of integrated marketing, marketing, international marketing. These four aspects throughout the book, and to set up a special chapter. In addition, this version also provides customized marketing marketing and accounting of two new themes, there are many new and expansion of the concept: brand management principles, consumer decision heuristic, mental accounting, marketing scale etc..
   The chapter structure of this book had bigger change, is more suitable for the requirements of teaching, the book is divided into eight parts, focusing on understanding of marketing management, marketing perspective, live together connect with customers, to create a strong brand, creating the market supplies, transfer value, dissemination value, create successful long-term growth eight aspects. The content of each chapter is also a larger adjustment, adding more new concepts, new ideas, and update the related cases and supplementary materials, special care at the end of practice into the details of the case one of the world's top companies as students discuss the material.


About the author
    Philip Kotler is one of the world's marketing authority. He is the United States Northwestern University Graduate School of management professor Kellogg and S.C. Johnson scholar of international marketing. He earned a degree from a master's degree in economics from University of Chicago and PhD in economics from Massachusetts Institute of Technology. He also worked in the Harvard University in the mathematics postdoctoral and postdoctoral work at the University of Chicago behavioral science.
    Philip Kotler (Philip Kotler) the authority of marketing, the United States Northwestern University Kellogg School of management, international marketing S.C. Johnson Honorary Professor, has a degree in master degree in economics from University of Chicago and PhD in economics from Massachusetts Institute of Technology. The field of marketing the best-selling textbook authors, author of MarketingManagement Principles of, Marketing, Marketing:AnIntroduction, StrategicMarketing for Nonprofit Organizations. In the "Harvard Business Review", "Sloan management review", Journal of Marketing, Journal of Marketing Research and other international leading journals published more than 100 papers. The only won three "Alfa CAPA, psi Award" scholars, the prize special award published in the Journal ofMarketing on the most outstanding annual author. American Marketing Association to set up the "Educator Award" outstanding marketing the first winners. Won the award of excellence contribution issued by European marketing consultant marketing and sales training association "". In 1975, the marketing science original contribution was awarded by the American Marketing Association "Paul · D · convers award". In 1995, by the international sales and marketing management organization named "annual marketing". As a marketing consultant company, including IBM, general electric, Att Corporation, Honey Well Company, Merck Co, Bank of america. The chairman of the United States of America, the United States Institute of Management Science Institute Marketing Marketing Association director, Marketing Science Institute trustee.
　　Dr. Kotler is a "principle" and "Introduction" marketing the main author of marketing. The "marketing for non-profit organisations", has published the fifth edition of the field, is the best-selling book. Other works of Dr. Kotler: "marketing model", "competition", "marketing professional services", "marketing" strategy of educational institutions, "health care marketing", "marketing" "collection, high vision", "social marketing", "marketing place", "national marketing", "the hotel and tourism marketing", "standard room: the strategy of marketing performance art", "Museum of strategy and marketing", "marketing" and "Kotler on marketing".
    In addition, he also is the first stream of publications, such as "Harvard Business Review", "Sloan", "Journal of management in business level", "California Management Journal", "Journal of marketing", "Journal of marketing research", "scientific management", "strategic" and "Journal of future scholars" etc., written more than 100 papers. He is the only won three "Alfa CAPA, psi Award" scholars, the award is a special award of the best magazine "published in" marketing year author.
Professor Kotler is the American Marketing Association to set up a "distinguished marketing Educator Award" the first prize winner (1985).  Marketing management. Award outstanding contribution he had won the European marketing marketing consultant and sales training Association awarded the "". In 1975, Kotler was awarded the American Marketing Association "Paul · D. convers Award", in recognition of his originality in marketing science contribution. In 1995, international sales and marketing management organization named him as "the annual marketing". He also received the Storck Holm University, University of Zurich, Athens economic and Trade University, DePaul University, Cracow School of business and economics, H.E.C. group of Paris and Vienna University of economics and business administration awarded honorary doctorate.
　　Professor Kotler is the United States and many foreign big companies in the marketing strategy and planning, marketing organization, marketing integration of advisers, these companies include: International Business Machines Corporation, Ge Corp, Att Corporation, Honeywell, Bank of America, Merck, Scandinavia airlines and Michelin Co.
    Professor Kotler is president of the American Society of united market management science and marketing, director of the American Marketing Association, the custodian to marketing science, management and Analysis Center Director, members of the Advisory Committee, Luo, Jahnke Copernicus advisory committee. He is a board member of the Chicago Institute of the arts and the Drucker foundation consultant. He used to visit Europe, Asia and South America, the global marketing opportunities for many lectures and provide guidance.
    Kevin Ryan Keller is a professor and E.B. Osborn scholar at the Dartmouth College Tucker School of business marketing. He taught about the brand marketing strategy of MBA curriculum. Professor Keller has been engaged in marketing research or teaching at the Stanford University, the University of California and the University of North carolina.
    Professor Keller of the overall in the field of consumer marketing, his research has been widely cited, and received many honors. He is one of the main international leader in the study of brand strategy, brand building and brand equity field. His book "strategic brand management" is known as the "brand bible".
    He has served as a brand marketing consultant in the world the most successful brands, including Accenture consulting company, American Express, Disney, Ford, Intel, Procter & Gamble. He is also the marketing science academic trustee. He visited many countries lectures and training, popular, and has organized many influential marketing forum.


Blogger Review
   To guide a company what philosophy marketing? How to straighten out the organization, customer and social interests of the three relationship? There are a variety of competition in society, various organizations are in one concept in marketing activities, including its concepts: production concept, product concept, marketing concept, marketing concept and marketing concept.
   Production concept, this concept is one of the oldest ideas to guide the behavior of sellers. Think consumers which are widely available, inexpensive products. Management attention to obtain high production efficiency and wide distribution coverage. Comments: this concept has significance in China's developing countries, through cheap labor market. Lenovo, haier!
   The product concept consumers need high quality, versatile and has some features of the product. Committed to the production of quality products, and constantly changing new product, make it more perfect. This idea, pay attention to cater to the market. Need the product, price, distribution, advertising and other complex. The selling concept: let it have its swing it, consumers and businesses will not be enough to buy an organization's products. We must take the initiative to promote and actively promote. Consumers often buy inert or psychological resistance, so the need to persuade. Company should use effective marketing and promotional tools to stimulate consumers to purchase a large number of products.
   The selling concept embodied in the definition of marketing president of Coca cola. Is to sell more goods to more people to get more income, thereby winning interest. The selling concept applied to unsought goods. Consumers generally don't think to buy commercial insurance, such as encyclopedia, cemetery. Attention, strengthen marketing with marketing risk height. Marketing management.
   The key to the quality of the products get! The marketing concept was to "manufacturing and sales of philosophy", now take the customer as the center, "with the response" feeling of philosophy! The production of consumers to products. Think the key in the wants and needs of the target market to determine the correct, and more effective than competitors to create, transfer, communication to the target market superior customer value. This idea, divided into interactive marketing company and active marketing company.
   This idea is: limited organized resistance, slow learning and quickly forgotten. This paper is too good, before looking at the school marketing textbooks. Write the main content is almost, but not this incisive.
   The sentence is the gold!

Who Moved My Cheese？

• Hardcover: 96 pages
• Publisher: G. P. Putnam's Sons; 1 edition (September 8, 1998)
• Language: English
• ISBN-10: 0399144463
• ISBN-13: 978-0399144462
• Product Dimensions: 0.7 x 5.4 x 8.3 inches

Book Description
     This book has become the world's best-selling book. Perhaps the feeling of reading each individual is different, but do not say that the reason I understand, if that means you are still afraid to change yourself.
     This book consists of three parts.
     The first part, "Reunion" -- about at a party with a group of the past classmate discuss how to deal with all the changes in life.
     The second part is the core of the book -- "who moved my cheese" story. Who Moved My Cheese？ The third part, "discussion" about the classmate friends around the story of the book. There are  "figures" -- two little mice sniff, scurry and two dwarves book, haw.
　　In the story, you'll find out, facing the change, two mice do better than two little-beings, because they keep things simple; and the two dwarfs have complex brains and human emotions, complicate things. This is not to say that the rats are more intelligent than people, we all know people are more intelligent. But change an angle to think, humans are too complex and emotional intelligence and sometimes it is not an obstacle on the road ahead?
     When you watch the four roles in the story of the behavior, you'll find out, in fact, the mouse and the dwarf represent different aspects of our own -- simple side and complex side. When things change, perhaps the simple act   will bring us a lot of convenience and benefits.


Catalog
Preface: change and confusion
Our multifaceted nature
The story behind the story
The Chicago reunion
"Who moved my cheese" story
Discussion
Author brief introduction


About the Author
   Spencer Johnson, (Spencer Johnson), the United States of america. Doctor of medicine. He is famous all over the world, popular thought vanguard, orator and writer. Many of his ideas, so that tens of thousands of people have found a lot of simple truths of life, make their lives more healthy, more successful, more relaxed.
In the face of complex problem solving method is simple and effective, in this regard, he is regarded as the best expert.
He is the best-selling author or co-author. His "who moved my cheese? ", is an excellent way to deal with change. With his legendary management consultant Kenneth Blanchard, PhD, "One Minute Manager" one book, continues to appear on the best-seller lists, and become one of the management methods of the most popular in the world.
He also wrote many other best-selling books, including "gift" -- a beloved gift; "yes or no" -- a guide to better decisions; "moral story" -- has become the most popular children's moral education materials; and "a minute" series in five other books: "one minute sales", "mother", "one minute one minute father", "teacher" and "one minute one minute yourself".
His education and work experience were also includes: a B. A.in psychology from the University of Southern California, doctor of medicine, Royal College of medicine of Harvard University medical school and the Mayo clinic doctor.
Dr. Johnson is a Meddtronic AC (Study) the medical guidance, is the inventor of cardiac pacemaker; he was "interdisciplinary research organization" -- a thought in the library of medical researchers, and the University of California Medical School Personality Research Center consultant.
His book became the object of many media special introduction, these media include: CNN, "Today Show", Jin Lairui at the scene, Who Moved My Cheese？ "Time magazine", "business week", "New York Times", "the Wall Street journal", "USA today," associated press and United Nations International agency.
Spencer Johnson's books have been translated into 26 languages, is widespread in the world, and popular.


Blogger Review
　　Chinese ancient classical Chinese: it will pass, general tatsu. The form of dialogue on this book and listen to the story in a short story, the six word is a deeper, more detailed, more in line with modern survival analysis. I don't think this is a simple management books, which runs through the whole book point of view, more suited to enrich and perfect the personal practice. When you do the time to work, such as the arts, this is your normal. One day you engaged in outward affairs, such as sales, you will have to adjust their own state to meet him face. After the adjustment of the state, not the "abnormal", on the contrary, if the processing way inward-looking to work now, is not desirable. This is not a pessimistic compromise, if it is, one day from export-oriented work back to the original closed self creation form, not a fall. It is worth chewing life, a little too much. Like the book says: the story of the "cheese" is a metaphor for what we want to have in real life, it is a job, a relationship, it is money, a house, can also be free, health, social recognition and the boss. Perhaps it is only a spiritual peace, or even just a sport, the equestrian, golf etc.. As long as life continues, there are new things in front of us continue to pursue, the beautiful scenery is worth our record and reflection.
Time to find new cheese, is an important way to get rid of and prevention of troubled. They have a keen sense of smell, can always find the correct direction; in a hurry always have inexhaustible energy and never-say-die spirit; for humans, can only take one and, often judge the situation, and always finding new cheese, even if the experience of failure, occasionally decadent, also often encourage yourself, stand up immediately, move on.
Life is changing, in the days before going live, we also should be changed, not hesitate to move forward in situ." If you don't change, you will be eliminated. Towards a new direction, you'll find out new cheese. When you move beyond your fear, you feel free. The fastest way to change their own, is to laugh at your stupidity.
After reading this book 'deep feeling in fact this book is very simple. Who Moved My Cheese？ Just teaching people to accept or fear change' change 'in the old cheese before modification' awareness of the existence of new cheese 'and in a timely manner to find' truth is simple 'I'm afraid of change' for future changes always appears no fitness from 'is not so fear,' we have to overcome our fear, 'this is the most important' when you be fearless' you do 'I felt' when you move beyond your fear you would feel at ease 'it depends on whether you believe what you believe change on you is bad' is not willing to go as soon as possible to find him 'change could surprise you' or 'you believe...

Rework

• Hardcover: 288 pages
• Publisher: Crown Business; 1 edition (March 9, 2010)
• Language: English
• ISBN-10: 0307463745
• ISBN-13: 978-0307463746
• Product Dimensions: 5.8 x 1 x 8.6 inches
• 
  

Book Descriptio
Enterprise management most books will tell you: business planning, analysis of competition situation, and so on for investors. If you want to find is that the book, then put the book back on the shelf.
This book presents a better, more simple business success. After reading this book, you will understand why the plan actually harm and no benefit, why don't you need outside investors, why will compete to pay no heed instead will have better development. The fact is much less than you think you need. You do not need to be a workaholic, you don't need a raise or enlarge an army, you don't have to waste time on paperwork and meetings, you don't even have an office. All of this is just an excuse!
Used to say without mincing words language and advocating simple way, "again" is a dream of the perfect guide to own their own business people. As the backbone of the entrepreneurs, Jason Fried Rework. small business owners, or deep unpleasant work in the workplace, fired the victim, or want to "get rid of" artist, can find valuable guidance in this page.


Catalog
Introduction to INTRODUCTION
Start FIRST
The new reality
Releasing negative TAKEDOWNS
Forget "the real world"
What to learn from mistakes
Planning is a shot in the dark
Why to grow?
Workaholic
Enough of the "entrepreneur"
The activity of GO
Leave your footprints in the universe
Scratch your own itch
To do something
"No time" is not an excuse


About the Author
Jason Fried (JasonFried)
37signals co-founder, advocate software minimalism, believe the beauty of simplicity, respect for the simple and honest work, and put these theories into the entrepreneurial process and product development, Jason Fried.  has a large number of IT fans.
David Hansen (DavidHeinemeierHansson)
Was born in Denmark, said DHH, compile and create the network RubyonRails development framework, this framework lets countless programmers benefit, is called the basic environmental development programmers "". David and Jason in the creation of a 37signals.


Blogger Review
I once read quickly, do not seek deep solution, quantity, think that as long as the "having read more than ten thousand books", can "write if god".
"Rework" is a short book, but I'm not going to read. In fact, the more short book, more need to taste slowly, because most of it is not in the book, in yourself, in the brain. Think of "C programming language", "programming pearls", I think, for this reason, needless to say.
"Rework", from the directory, I think includes do one thing (not just do a company) all the periods. This morning, read the 2 chapter, benefit.
This book is actually a very simple truth, and I think the key to all success, is: The truth is absolute thousands on thousands of, most of, or is later generations interpret out of context. "Failure is the mother of success." I think everyone for having heard it many times. But in fact, just need to understand,, under what circumstances, failure is the mother of success. Perhaps, you need to extract successful gene from the successful experience of their own, continue to the next. But from your failures in the next time, "not" do. What more, “ freedom degree”.
"Company bigger and more stick"? Actually think carefully, although "there is no diamond, which just porcelain live", but not everyone's job is porcelain live? If not, it is not everyone needs a diamond.
How do I know oneself is it right? Porcelain live? You don't need to know, here's the truth, is not absolute, only relative. But you must know, and to stick to, is that line. Each company, should clearly know what is essential to do their own thing, this "line" is not lacking, with it, you know, if you want to do is a SNS, group purchase and games on how to make money, not your primary task. "Friend" is a prerequisite of awareness.
"Friends" have, but now is not a good time? Not so much money? Do not so "ambitious"? You are now looking for excuses. "Good time" never comes, no excuse, every day is a perfect time to. "Money"? Think about it, maybe you don't need so much money. Jason Fried Rework. "Magnificent"? Do you think the world so many great companies are so "ambitious"? Is not a "garage idea"?
Well, you begin to do, try for a year, two years, ten years... This, you have to go to an extreme: you always stop in the so-called "Venture Company" state. This state is a curse, because it tells the people inside, do not need to worry, do not need to consider too much profit, because I was in the "start-up". Lying in start-ups, long-term, let a company idle.
　　See here, you are found more intense a fact. That is, continue to grow in our society, is not a new skills, new ideas, but how to grasp the "degree" to the idea, let it biased towards any side is not excessive, grow on various ideas and decisions on their own grasp, eventually lead to your success, success experience, is the "degree" of the grasp. Mr. Li Jiacheng's "Zhizhi" encourage each other, its meaning, is here

Good to Great

• Hardcover: 300 pages
• Publisher: HarperBusiness; 1 edition (October 16, 2001)
• Language: English
• ISBN-10: 0066620996
• ISBN-13: 978-0066620992
• Product Dimensions: 1.1 x 6.5 x 9.5 inches

Celebrity Appraises
This book will not make mediocre company become the outstanding company. However, it may make excellent company become the preeminent compan
-- Peter Drucker


Book Description
    This book is another masterpiece bestseller "evergreen" author Collins, it depicts the excellent company to realize the grand blueprint to Excellent Companies across the. "Evergreen" reveals the company maintain excellence in secret, the company mentioned but from first to last all rise above the common herd. For those mediocre performance, how to realize the leap from good to great? Is it right? Excellent enterprises have special "excellence" temperament "? The bottleneck of the development is it right? Is it really so hard to break.
   To solve this problem, Collins and his team took 5 years, reading and systematically sorted out 6000 articles, recorded more than 2000 pages of exclusive content, to create computer data of 384000000 bytes, collection of 28 companies over the past 50 years, all the even earlier, Good to Great. qualitative and quantitative analysis of large range that how to make the company, up from good to great and amazing.
   Collins found, from good to excellent, with the industry in the tide of it doesn't matter whether, in fact, even a engaged in traditional industries, even if it is initially unknown to the public, it may also excellence. Collins put forward a series of ideas, "as long as the one adopted and conscientiously, almost all companies can greatly improve its operating conditions, and may even become Excellent Companies".
   In 5 years, Collins and his strong research team conducted a large-scale study, "fortune" magazine since 1965 annual ranking of the top 500 in each company (more than 1400) were studied. The results shocked -- only 11 companies achieved from the outstanding performance to excellence performance across, including Gillette, Kimberly Clark, Wells Fargo, Philip Morris company, in 15 years, the average cumulative stock return, is 6.9 times the stock market (and the large company such as GE can be known to all the world only 2.8 times), that is to say, if you in 1965 a mutual fund to the company's investment of $1, by 2000, this stock earnings will grow 471 times, and general market stock funds grew by only 56 times. These implementations across the company in what aspects than those of stars, such as Intel, Coca Cola, enterprise performance is more excellent?
   Collins will be the 11 companies and the implementation to span across the company, but were not lasting, and failed to achieve, analysis of inherent mechanism of the cross. Because from good to excellent answer "no time, geographical restrictions, generally applicable to any institution. "
   ● from outside the company, be as sacred celebrities do leadership, tend to the negative effect to the company from good to great leap process.
   ● managers salary structure with promoting corporate performance.
   ● leaps and bounds of the companies in the development of a long-term strategic spend time not more than other companies.
   ● To promote the technology and technological change, in fact do not stimulate the good-to-great across.
   ● mergers and acquisitions in promoting the company across the process did not play any role.
   ● implementation spans the company does not deliberately creating change, incentive employee or create a company unanimously atmosphere. Good to Great.
   ● Across the revolutionary, not necessarily the revolutionary process.
   ● implementation spans the company is engaged in is not the industry boom, some even exit bad industry.
   ● excellence is not the environment, to a great extent, it is a deliberate decision results.


Catalog
Introduction "every day there is a new problem"
The first part is about the basic
The first chapter mission and values -- is often talked about is very realistic topic
The second chapter honest -- lack of candor is the dirty little secret of business life
The third chapter -- to the fair and effective evaluation
The fourth chapter voice and dignity -- concern for everyone in the company
The second part of your company how to win
The fifth chapter leadership -- not just your own.
The sixth chapter recruitment -- how to make the winner
The seventh chapter staff management -- you've got the best player, what's next?
The eighth chapter "break up" -- to fire someone is not an easy thing
The ninth chapter change -- even to shake the mountain
The tenth chapter crisis management -- do not await one's doom
The third part you want to win in the competition
The eleventh chapter strategy -- mystery in "seasoning".
The twelfth chapter budget -- don't let the budget formulation procedures lack efficiency
The thirteenth chapter organic growth -- open innovation is the most effective way of things growing enterprises
The fourteenth chapter enterprise mergers and Acquisitions -- alert trading fanaticism, deadly traps
The fifteenth Chapter Six Sigma -- it has no you imagine so complicated, terrible
The fourth part of your business how to win
The sixteenth chapter appropriate work -- to find a good job will make you no longer need to find a job
The seventeenth chapter promotion -- I'm sorry, there is no shortcut
The eighteenth chapter bad boss -- encountered such a superior, how should you do?
The nineteenth chapter on work and life balance -- for I said to do so, but do not learn of me
The fifth part related to win other problems
The twentieth chapter is everywhere -- all kinds of other problems


About the Author
    Jim Collins, the famous business bestseller writer. Collins was engaged in teaching and research work in the Business School of Stanford University, and received the distinguished teaching award. In 1996, he returned to his hometown in Boulder Colorado City, started his own laboratory management, and all kinds of enterprises and institutions with the leaders of research on commercial life. A former senior manager and CEO in Merck Co, Starbucks, times mirror group, McKinsey Co and the world famous company. His last book "evergreen" is a classic business book recognized, reprint nearly 100 times, has been translated into 16 languages in the world issue. His book is "wealth", "economic person", "business week", "USA Today", "Harvard Business Review", "Industry Week", "Inc." magazine reported widely, cause tremendous echo.


Blogger Review
　　"Life is difficult" - "the road less traveled"
    Later?
    There is no reason to believe that the stock market position will get well soon.
    There's no reason for people to think that can take the Tsinghua people admitted to have no reason to think around can buy a house before the age of 25, had heard of such a man?
   Later?
   See each section number directly give people the workplace encounter the ceiling will no longer motivated people because of divorce and direct  peripheral Dutch act had heard of such a man?
  Later?
  Those who can not face the reality and easily struck down by the reality person will be forgotten, who was the last person? And the book friends is a happy thing, but there are various classification.
  Can't remember a single word or after I finish reading a book, but the entire content has influence character by environment change people read; and some even though the wonderful, but closed the book, often only remember one sentence.
  After reading "from good to excellent" has been for several months, the look is about company's book, in fact more is about people.
  After seeing those brilliant expositions, chart, I only remember this sentence: "face the cruel reality, but never lose faith" very simple words, from the time of "Storck Dell paradox" of the Vietnam War, the United States admiral Stoker Day by the Vietcong prisoner, he is the most senior officer captured, and held the longest, from 1965 to 1973. Seen the movie "first blood" people know, the Vietnamese is the hated us, so they will use all means of torture. In this 8 years, too many to count the inmates dead, missing, mental breakdown, but Stockdale ultimately to survive, although it was crippled for life. Later someone came to interview him, asked him exactly how to insist on down, "is very simple." Stockdale said: "I do not lose confidence from the end of the story. I never doubted I could come out, and will eventually succeed." "So those who failed to come out of the man, what are these people?" Someone asked. "This simple, those who are optimists." Storck Dell replied, surprised to see other people, so he explains: "this and I just said is not a contradiction. Good to Great. Optimists say, Christmas day we can go back, the results for Christmas, and they said, we will go back before Easter, the Easter is too, before they said we could go back to Thanksgiving, Thanksgiving and results, then christmas. Until finally, they died of depression."
  Finally Stockdale said: "this is a very important lesson. You can't take the beliefs and principles of belief is confused, you will success -- you can never lose -- and the principle is, you must be prepared to face the cruel reality of preparation, no matter what they are." Storck Dell's last known as "Storck Dell paradox".
  Set foot in a small wooden bridge between the blind optimism and improperly belittle oneself, is left to the last man. Have the courage to face the cruel reality, and the determination to overcome these difficulties, is the real "optimistic".
  In my meditation: when facing the cruel reality, but never lose faith.

Built to Last: Successful Habits of Visionary Companies

• Paperback: 368 pages
• Publisher: HarperBusiness; 3 edition (January 1, 1900)
• Language: English
• ISBN-10: 0060516402
• ISBN-13: 978-0060516406
• Product Dimensions: 8 x 5.3 x 0.9 inches

Celebrity Appraises
In the "evergreen" this is going to sit up and take notice of the works, Collins and Porras made a thorough analysis of the brilliant, formulated the blueprint for creating excellent mechanism. All managers and leaders, corporate, government and non-profit organizations should read this book. -- Warren Bennis School of business University of Southern California distinguished professor of "how to be a leader", "creative life" and "reading" of the author.Built to Last: Successful Habits of Visionary Companies
"Evergreen" is an extraordinary business books, his research conclusion rigorous, well. Well worth a read, especially for those who are committed to the revitalization of large enterprises.
"The Wall Street journal"

Book Description
"This is not a description of outstanding ability, look far ahead from a high plane leaders book. And look far ahead from a high plane product concept, look far ahead from a high plane of the product or look far ahead from a high plane market analysis. Don't talk with some company prospects. This book on the subject is more important, long and true. This is one of the Visionary Companies's book." James C Collins and Jerry I Porras wrote in this creative book. How to build a great and not defeat the company? There are people who had tired of the "annual catchword" as transient management concepts, Built to Last: Successful Habits of Visionary Companies.  they need to stand the test of time management. It breaks the old myth, provides novel insights, and provides practical guidance and for those aspiring to build a great company that will stand the test of time.
The author of the book beyond the professional terms keep on repeating at great length, refused to follow the fashion, found the eternal quality to rise above the common herd of Exceptional Companies. The book has hundreds of specific examples, and are organized into practical concept framework, can be applied to all levels of managers and entrepreneurs. "Evergreen" provides a blueprint for the establishment of long-term prosperity of the organization in twenty-first Century.


Catalog
Author.
Reprint the introduction
Preface
Helpman
The 1 leaders of leaders
 break 12.
 research project
give evidence.
The 2 clocks, not the time
 "great idea" myth
no "great idea"
The company's ultimate creation
charismatic leader.
architects: building clock division operation
 CEO, managers and entrepreneurs important messages
episode: Tai Chi and the queen
3 beyond the pursuit of profit
pragmatic idealism
core philosophy: To explore profit myth
There is a universal "correct" concept:
 CEO, managers and entrepreneurs Guide
4 save core, stimulating progress
The driving force, the pursuit of progress.
Save the core and stimulating progress
 CEO, managers and entrepreneurs must
5 audacious in the extreme goal
Powerful function, stimulating progress
goal, rather than the leader
CEO, managers and entrepreneurs for reference
The 6 sects like culture
"discarded as waste"
IBM to greatness
Disney magic
 Procter & Gamble: devotion
CEO, managers and entrepreneurs notes
Save the core and stimulating progress
control and autonomy
7 choose strong weak evolution
8 home grown managers
The 9 is never good enough
The starting point of 10.
11 construction of vision
Postscript: answering papers
Appendix 1 research issues
Appendix 2 Visionary Companies and comparison company venture
Appendix 3 chart

About the Author
James C Collins runs his own management education and consulting company in California handkerchief Luo Alto, he is author of "beyond" the entrepreneurial spirit. In 1988 he entered the Stanford University business school, the school has received the distinguished teaching award. He previously served in the McKinsey Co and Hewlett-Packard Co. Collins was engaged in teaching and research work in the Business School of Stanford University, and received the distinguished teaching award. In 1996, he returned to his hometown in Boulder Colorado City, started his own laboratory management, and all kinds of enterprises and institutions with the leaders of research on commercial life. A former senior manager and CEO in Merck Co, Starbucks, times mirror group, McKinsey Co and the world famous company. [1] works include "evergreen", "beyond the entrepreneurial spirit", "from good to excellent", every book was a super best-selling, known worldwide, including "from good to excellent" is "Forbes" in twentieth Century as the 20 best business bestseller, entrenched Amazon best-seller list for several years, sells well not to decline. His book is "wealth", Built to Last: Successful Habits of Visionary Companies. "economic person", "business week", "USA Today" magazine reported widely, cause tremendous echo.
Jerry I Porras is Stanford University business school as organizational behavior and change of the Fred H Merrill Professor, he is the "flow" of author of the book, is used to find one of the flow structure change analysis computer software inventor. He also led the Stanford University in organizational change management project. He previously served in the Ge Corp and Lockheed Company.


Blogger Review
The company's most important of course is profit, besides gain can maintain the century-old shop, enduring in addition to each session manager, the most important of course is a system created can be enduring, system expressed as fixed part and the constant part. Like a person, a fixed part of a person is his honesty and diligence and care for others, a person change part is he see the new turn to try and change. Core values should be the same, a person's character is the same part, his experience, his growth, is he becomes part of.
　　This book uses a yin-yang theory to explain, good explanation.
　　The century-old shop start at the beginning, perhaps no dream, just want to do something, make some money, such as HP, first tried flushing some golf setting and toilet, for example IBM, started out as a timer and pork scales, such as Procter & Gamble, began to make soap and candles. These companies, from small workshops to the Empire, step by step, up from many failures, from no vision, only know that to work hard, to learn, create their own corporate culture, the majority of staff get the feeling of community in the enterprise, so that employees feel that the enterprise is a big family, as long as you work hard, you may have increased the space inside,.
Specific reference to Procter & Gamble, basically all the higher positions are internal promotion up, and allow employees to buy shares.
　To staff up opportunities, employees will naturally have more power to your company staff efforts, natural feel to return there, also feel very proud of myself, in a positive, fair company work.
The control before job Steve's biography, for example invite Pepsi CEO John Sculley to be responsible for the market is wrong.
　　1 Pepsi culture and apple culture is not the same. Pepsi formulation is certain, so it is important to market and marketing diversification, product improvement is not important. The computer that things change rapidly, science and technology, the user experience is the most important. Apple's emphasis on innovation, emphasizing science and technology leading, emphasize the user experience, and as a food and consumer goods Pepsi, more emphasis on the quality of marketing, customer experience, product sales. Take the way of selling selling soda apple, finally can only become a common product.
2 Pepsi people responsible for the market, employees do not really understand the power, apple did not reuse, their internal employees get no training, training system of internal problems that.
Therefore, to open a small company. It is important, to establish a system, let everyone in the company knew the company is what to do, what is the prospect, can provide to the human is what. The highest human requirements is self - sacrifice. To meet the most basic food, the basic requirements for food and clothing, and then is self satisfaction, others a sense of identity. The last step is to give oneself.
So a company can work well, let each staff to meet the needs of a few, feel not only can get enough basic necessities of life, can be recognized by society, as long as the efforts will be able to play to their talent.
Then can feel my work here is the realization of their own and the human dream, to help others, to help society.
　A system, seek truth from facts, not by the charismatic CEO to the firm's strengths. Core values, such as general electric, "Imagination at work" and before "We Bring Good Things to Life. A true to life of the company, a their own corporate values, an encouraging innovation, encourage change company, to pass the time.Built to Last: Successful Habits of Visionary Companies
Such a company can jiyechangqing.

Winning

Hardcover: 384 pages
Publisher: HarperBusiness; 1st edition (April 5, 2005)
Language: English
ISBN-10: 0060753943
ISBN-13: 978-0060753948
Product Dimensions: 9.2 x 6.3 x 1.3 inches



Celebrity Appraises
"Win" -- review:
     We are boring book financial market, need masters such as Jack Welch regression.
Four years ago, CITIC publishing house to bring Welch to Chinese readers first book -- "The Autobiography of Jack Welch", was injected into the financial book market this hitherto unknown vitality, has not yet subsided.
His autobiography, Welch vowed never to write books. But in the four years, he traveled widely and lectures, with tens of thousands of people with ambition, all sorts of strange things of the issues they raise, let Welch began to rethink what effective idea. While the new marriage, also let Welch to shine again, will be a lifetime business experience into the modern management concept, with management experts present wife jointly co-authored a     "win" the theme of works, Welch called a retirement present their "".
Welch will be all commercial problem are summarized into one sentence, that is, how to win?
In this part of the guide to success in business, in addition to previously known as the "4E" plan, Welch gave the founders put forward 4 basic principles, 8 suggestions to leaders brought fresh and useful, and from the 6 aspects of teaching you how companies can win, and let you 5 tips on how to win the competition, and your career to win the four rule.
World investment guru Buffett said of his old friend and his new book, "every time I and Jack talk about business topics, his energy and enthusiasm will illuminate the whole room. Reading "win" will make you feel similar -- the content of each page will jump up, let a person feel the vitality."
    "Win", in a clear and concise language, to answer those very difficult, but crucial problem that people must face in their work and life. They are so understanding, Welch's optimism, Susie's pragmatic, bring about profound insight into the original, for us, as well as practical suggestions. Welch has repeatedly said to the media, no Susie's help, his new book impossible.
    "Win" in the United States has just published, listed on the first week in the three Amason always top the list, of course, the first name is "Harry Porter". But for many adult readers, Jack Welch's influence can not be compared to the average person. The business community "Harry Porter" is not "win"!
    "Win" after the listing won praise
    "Every time I and Jack talk about business topics, his energy and enthusiasm will illuminate the whole room. This book will give you a similar experience reading -- the content of a page will jump up, let a person feel the vitality."
 -- Warren Buffett, chairman of Berkshire Hathaway

    "Both for just left school, or the CEO of a large corporation, this book is a fair, open, comprehensive guide theme commercial success."
-- Bill Gate, chairman of Microsoft Corp

    "The book the language is simple and brilliant, it is like the champion team training manual, feasible but full of authority. At all levels of business and some affairs, this book is an excellent textbook. Jack Welch is worthy of the title of enterprise management master."
-- Tom Brokaw, former NBC news channel host and executive editor

    "Jack Welch offers a wonderful and detailed plan for us, anyone can be cited for reference, to strive to become the real winners. Welch's style has to seek truth from facts of GE company new coruscate vigor, in this book, he also described the real case in this pragmatic attitude, tells us how American success story in the occupation and personal life."
-- Rudy Giuliani, a former mayor of New York

   "Win" is all the pursuit of successful people all want to get results. Although often say "have suffered repeated defeats, defeats", and ultimately to win, to win, to win! Mr Welch's book from the management of their own point of view about the enterprise how to face the problem, crossed the difficulties, and ultimately successful! Each of which is a pursuit of successful managers of reading a book.
-- Chen Dongsheng, chairman and CEO of Taikang Life Insurance Limited by Share Ltd

----Jack Welch Winning

Book Description
     In the "win", Welch combines personal management practice and a large number of fresh cases, the work and the life "win" wisdom purse-phase award, many aspects involved in business activities, including commercial life essence, enterprise leadership management wisdom, the general staff of the job and the way of promotion, and how to achieve a balance between work and life. This book embodies Welch's management wisdom, is in general 21 years the art of leadership of the summary and sublimation.
     This book is not written specifically for CEO. Whether you are from Multi-National Corporation, or small enterprises; whether you are the production line workers, university graduates or MBA, or a project manager, or business leaders, as long as you struggle in burning passion, will benefit from.


Catalog
Introduction "every day there is a new problem"
The first part is about the basic
The first chapter mission and values -- is often talked about is very realistic topic
The second chapter honest -- lack of candor is the dirty little secret of business life
The third chapter -- to the fair and effective evaluation
The fourth chapter voice and dignity -- concern for everyone in the company
The second part of your company how to win
The fifth chapter leadership -- not just your own.
The sixth chapter recruitment -- how to make the winner
The seventh chapter staff management -- you've got the best player, what's next?
The eighth chapter "break up" -- to fire someone is not an easy thing
The ninth chapter change -- even to shake the mountain
The tenth chapter crisis management -- do not await one's doom
The third part you want to win in the competition
The eleventh chapter strategy -- mystery in "seasoning".
The twelfth chapter budget -- don't let the budget formulation procedures lack efficiency
The thirteenth chapter organic growth -- open innovation is the most effective way of things growing enterprises
The fourteenth chapter enterprise mergers and Acquisitions -- alert trading fanaticism, deadly traps
The fifteenth Chapter Six Sigma -- it has no you imagine so complicated, terrible
The fourth part of your business how to win
The sixteenth chapter appropriate work -- to find a good job will make you no longer need to find a job
The seventeenth chapter promotion -- I'm sorry, there is no shortcut
The eighteenth chapter bad boss -- encountered such a superior, how should you do?
The nineteenth chapter on work and life balance -- for I said to do so, but do not learn of me
The fifth part related to win other problems
The twentieth chapter is everywhere -- all kinds of other problems

----Jack Welch Winning

About the Author
    Jack Welch, occupation career began in 1960 in GE company, in 1981 to become the company's chairman and CEO eighth. During his tenure, GE's market value of up to $400000000000, ranked first in the world. He was known as "the first in the world," CEO "the most respected CEO", "the United States of America the most successful, most great entrepreneurs". Current head of Jack Welch of the consulting company, as a consultant for "fortune" 500 strong enterprises in CEO.
   Susie Welch, former "Harvard Business Review". She attended Harvard University and Harvard Business School, has published many articles on leadership, innovation, change and organizational behavior, compiling participated in many management works.


Blogger Review
　　For about three or four days, the "win" reading. Now change the strategy used to read a book, read a book, and sometimes also see several, every day to open, a book to see how many pages, to complete the task, and then look at the other. Later, feel this is not good, the progress of an elongated, adopt focus strategy, just look at a book reading, concentrated in a few days, write or notes, end.
　　To start a new task. The earliest attention to "win", is to participate in the sales tools production meeting, heard willam say, he is an excellent sales, for what he said is the book in the heart, basically, I see the book, others are recommended, and the look and do not see, but also the recommended level, without him, there are multitude, not so much time to try. Therefore, I didn't read the book, does not recommend to others, it was dangerous to destroy their own brand.
　　And "win" is the exception, read only the first part, from Dangdang order two the gift.     As the blurb said "" win "is not designed for CEO wrote, whether you are from Multi-National Corporation, or small enterprises; whether you are the production line workers, university graduates or MBA, or a project manager, or business leaders, as long as you struggle in burning passion, will benefit from."
　　But in front of the book, Welch's message is "I put the book dedicated to those who love the commercial life, eager to get things done, dedicated to those who wake up every day you look forward to the successful people in business and in life."
　　Passion, love, desire...... They have emphasized these. But too many people, feel life is dull and boring, no passion, no love, just tired, helpless. This book is not inspirational books, it is the methodology set, but it is not a pure theoretical methodology, is proven, concise, practical, comprehensive, thorough, involving all aspects of business, leadership, management, staff recruitment, dismissal, change, crisis management and so on, its benefits subversion, is some things to be flashy without substance, some complex concepts in simple sentences to be clarified, such as strategy, such as Six Sigma: "if six sigma is so simple, why so people feel anxiety and confusion? This may be attributed to its most began to be recommended to you all the way. In many cases, the leadership of the company is to recruit outside experts -- scientists, statisticians, engineers or six sigma consulting experts -- to spread the new gospel. These experts though well-intentioned, but they explain the complex slides often make people first, only Massachusetts Institute of Technology professors can understand."
　　This scene, for us, can be said to be too familiar with, or it can be said, this is now a popular: the theory of complex too profound to be understood, the speaker and the listener, the level, even at a loss, but also to repeatedly nod, so as not to be doubted comprehension -- very like "the emperor's new clothes".
　　Of course, this is a market demand, a period of "IT manager world" title, Liu Xiangming said this may be a good comment: "the starting point of scholars and entrepreneurs will not always the same. They will never be in the capital, the market share and shareholder pressure constraints on thinking about the future, and entrepreneurs have been used to be the heavy things fall to the hands and feet, a powerful and unconstrained style, need some looks discard the classics and rebel against orthodoxy 'heresy' to stimulate a spent force of innovation thinking."
　　But it's too difficult things, is not charged, is to let a person tired and disappointed -- took time to learn, but no harvest. In particular the "fast, accurate, ruthless" today, we must still practical things, is able to really give you guidance, and can be put into action.      And "win" is such a book.

----Jack Welch Winning