Tuesday, August 6, 2013

The principle of Pyramid


  • Paperback: 254 pages
  • Publisher: Minto Intl (May 1996)
  • Language: English
  • ISBN-10: 0960191046
  • ISBN-13: 978-0960191048
  • Product Dimensions: 9.9 x 6.9 x 0.8 inches
  • Shipping Weight: 12.8 ounces
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Book Description
     The principle of "Pyramid" is a book on writing logic and logical thinking of reading, the book is divided into four parts.
     The first chapter of Pyramid principle concepts were explained, and introduces how to use this principle to construct the basic structure of Pyramid. The purpose is to make readers to understand and use simple document writing skills.
     The second chapter introduces how to deeply grasp the thinking process, in order to ensure the use of the statement can reflect the main ideas expressed hope. The book contains many examples, highlighting the importance of "forced himself calm thinking" on the clear expression of ideas.
     The third chapter according to the object is the need to write research reports, and people need to analyze, complex problem put forward conclusions for decision making using. This article introduces how to use multiple frames at different stages in the process of solving problems to organize the analysis process, the writer thought in fact were previously organization, which can more easily applied Pyramid principle.
     The fourth chapter introduces some presentation skills, able to write the author has the Pyramid structure in written form to slide presentation ideas, can let the audience feel the existence of Pyramid structure.
     There are three appendixes. Appendix one is involved in the analysis of difference method and scientific method in the process of solving problems; appendix two lists a variety of commonly used models of writing the preface; the appendix three is detailed outline the key points, highlighting the "Pyramid principles" of the key concepts and critical thinking skills, so that readers to quickly access.


About the author
      Barbara Minto (Barbara Minto) in 1961 became one of the first batch of female students enrolled in Harvard Business school. In 1963, the international management consulting company McKinsey Minto was appointed as the first female consultant in the company's history. In her writing strengths soon to be appreciated, and in 1966 was sent to London division, responsible for enhanced McKinsey Co growing European staff writing ability. Over the past thirty years, Minto committed to teach Minto Pyramid principle, teaching objects are those who receive commercial or professional training, but in the work of the need to write complex report, research articles, memos or presentation of the people and other social people from all walks of life. So far, Minto have as many companies in the United States, Europe, Australia, New Zealand and the Middle East and other countries and regions of the lesson, and lectures at Harvard Business School, Stanford Business School, Chicago business school, London Business School and New York state university.


Blogger Review
      For Pyramid each layer of the supporting arguments, there is a high requirement: MECE (Mutually exclusive and collectively exhaustive), which are independent of each other and do not overlap, but together completely exhausted not missing. Do not omit to not delay, do not overlap and can not do without. Pyramid principles seem to be nonsense, but it is a great principle, a great methodology. One of the great uses, solve the problem: when you try to solve the problem, you from bottom to top, collect evidence, summed up the central idea, which built a solid Pyramid. With this general objective, the most effective problem solving. The great use of two, management staff: if you are leading, experienced, with men, to a certain problem, put forward the hypothesis according to your experience, quickly lists first grade three to seven supporting arguments, respectively give different men.
     Two weeks later, his report, you collect arrangement, which built a solid Pyramid. With this principle, the most effective management, leadership is doing the most relaxed. The great use of three, communicate the results: the problem has been resolved, Pyramid has built, you need to communicate, you from top to bottom, from Pyramid to the leadership report.
     The last emperor temple on the morning, give you three minutes, you meet the leadership in the elevator now, to give you thirty seconds, you only report the central argument and a supporting arguments, leading to understand, it's done. If the leaders like Liu Bei, your cottage, and hip meat sink, from breakfast to dinner sit, eat out of your home refrigerator.
     Do you have time to talk, he is interested in, you will report to the eighteenth argument, why the three world, so Shu and can have one. With this principle, the most effective communication.
     As a Chinese, need to be careful, we exchange the traditional daily life, not from Pyramid pointed to Pyramid base, but on the contrary. For example, we usually do this to Wang's mother said: Wang Chihepiaodu smoke, bluff and deceive steal, playing blind scold the dumb, dig the grave look after the widows, Wang is a bad guy. We don't usually do this to Wang mother said: Wang is a bad guy. Then have a look Wang mother's reaction, and further provide evidence: Wang Chihepiaodu smoke, bluff and deceive steal, playing blind scold the dumb, dig out grave look widow door. The principle of pure Pyramid exchange, in China, easy to find.
     As a Chinese, I can be proud of is, Chinese culture broad and profound, foreigners all is stealing our fathers, so not speed Glass hundred cattle theorem but the Pythagorean theorem, so the Yin and Yang Yu is one of the first computer, so Minto is not the Pyramid principles but laodan Pyramid principles: Confucius opened a three thousand consultant management consulting company in the spring and Autumn period, help all ambition evil jump princes through strengthening basic management and improve performance. Confucius asked laodan how training newly hired consultants, Dan said, tell them, the first to master the principle of life, Michiki Ichi, two, two, three, Sansheng endless.

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The Innovator's Dilemma: When New Technologies Cause Great Frims to Fail


  • File Size: 1168 KB
  • Print Length: 237 pages
  • Page Numbers Source ISBN: 0875845851
  • Publisher: Harvard Business Review Press; 1st edition (April 30, 1997)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004OC07GM
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Celebrity Appraises
"(this)...... A history book about innovation since, most profound, the most practical book...... Changes in the development of some industries were sharp and detailed analysis...... Christensen shows outstanding management did not protect an existing business is not affected by what he said 'destructive' influence.
-- George Gilder's "author" Technical Report

"A clear point of view, the analysis of the place -- but enough to let you be on tenterhooks."
-- founder Andy Grof Intel

"Since Clayton proposed the destructive theory, appears in each a proposal on the table I have claimed to be 'destructive'."
-- Bill Gate


Book Description
     This book is about in the face of market and technology changes of some type, the company is unable to maintain its leading position in their respective industry causes. Are talking about here is not any general company, but what is known for its expertise in the management of the company. They are most managers envy and try to emulate company, is known for a strong innovation and implementation capabilities of the company. These companies cannot avoid difficulties, but also may be out of the woods.
     In this book, the author shows us the common Honda SuperCub motorcycle technology, Intel 8088 chip and hydraulic cutting machine. These new technologies are in their respective fields to define the competition perspective. The core of this dilemma is, a successful company, how to ensure that its products are not new technology out of the market.
     The author points out that even the best - run company, although they pay great attention to customer needs and continuously invest in the development of new technology, but are likely to be affected by any new industry which leads to failure.


About the author
     Clayton Christensen: Professor at Harvard Business School, because of its research on enterprise innovation and original view, known as "the master of innovation". In 1997, when "published the innovator's dilemma" English version, Clayton Christensen is an assistant professor at Harvard Business school. And this one, established his authority in the field of innovation and technology management.


Blogger Review
    "The innovator's dilemma" if I read the best books in 2011, the book is the main reason why the leading enterprises in the face of breakthrough technology tend to lose their leading position.
    The answer is the leading enterprise too much return customers and market. The book to the development of the disk drive industry as an example, found the disk drive 11 inch, 8 inch, 5.4 inch, 3 inch, 2.5 inch, 1.8 Inch of leading enterprises are the leading position for a period of time, the size of the disk you are dominant, but the development of the next dimension time-varying he is the overlord, and then the next size after another. Why does this phenomenon appear? For example, A enterprise is the production of 11 inch large computer disk drives the overlord, 8 inch technology started out, A enterprise has leading technology, also has R & D and manufacturing capacity of 8 inches, but it found 8 inch storage to enhance the speed of fundamental than 11 inches, and computed its customers attention is focused on the performance of storage capacity, if the A enterprise insists on extension 8 inch disk, the customers will turn to other can improve 11 inch disk performance of the manufacturers, no way, the customer makes the A enterprise still will resources into 11 inch. B is emerging enterprises manufacturers 8 inch disk, which cannot be captured from A enterprise mainframe customers. Therefore, it had to concentrate on looking for more performance size customers, just the computer out, customer value more small size products, so the B enterprise is popular, and A enterprise then on into the 8 "market, found in the brand, technology and other aspects have to catch the B enterprise, A enterprise decline so the. Technology continues to develop, and the emergence of 5.4 inch disk, but the customers feel that the 8 inch is small enough not to pursue a smaller, so B enterprise to its customers. But then the desktop out, desktop client and chose to enter the 5.4 inch C enterprises, like the A enterprise, B enterprise and the decline of the.
    Then the notebook computer, select the production of 2.5 inch D enterprises, and then the production of 1.8 Inch E enterprises have emerged, but their customers to use is not in the computer, but the 1.8 Inch disk used in a surveillance camera data storage. Therefore, in general the original leading enterprises eyes only on existing market and customer needs, in the breakthrough technology assessment system is according to the original market evaluation system to evaluate, which know breakthrough technology is often used for new markets, new customer demand not inconsistent with existing customers. Because the evaluation cannot get through, leading enterprises will still be the main resources into the market.
    In addition, the leading enterprise organization structure is set up according to the original market, may not be applicable to new markets, which led to the defeat reason. The original leading enterprises want to have a method of leading position in the breakthrough technology era is mainly set up a new company, with the original company in personnel, organization structure, resource isolation, even tolerate two new companies produce competition. Thus, it is not difficult to understand why not Suning Appliance e-commerce overlord, and Jingdong is.
    Similarly, Suning the previous estimate and is not considered doing online sales, online shopping but then the market atmosphere not up, people accept degree is low. But in online sales also means stores with the original entity competition, not willing to abandon the original store resources. But Jingdong is no new enterprise burden, to open the store also make but Suning Gome, the first from the edge of market 3C, huh, amount is small, good delivery, no need to install, this kind of goods more easily the first customer understanding, and increasingly large.
    Electronic commerce momentum finally also make Suning dare not underestimated, must be added, otherwise will be market edge. Can be expected in Jingdong first engage in 3C products, the logistics, to engage in customer service, installation, future with Suning appliances such as air conditioning, television for such products. Of course, Suning is not weak, in 2010 began to purchase, as "the innovator's dilemma", a book that way, set up a new company, personnel, procurement, organization is independent, in the logistics, in coordination with the old company.
    How the two development in the future, I also not a good judge. Very interesting, I love those who can predict the future and apply to practice the theory very much, "the innovator's dilemma" is very much in line with the standard. Not only is good place for this book is more difficult to understand the terminology.

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Competitive Strategy


  • Hardcover: 397 pages
  • Publisher: Free Press; 1 edition (June 1, 1998)
  • Language: English
  • ISBN-10: 0684841487
  • ISBN-13: 978-0684841489
  • Product Dimensions: 6.3 x 1.5 x 9.4 inches
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Book Description
     "Competitive strategy / Potter competition Trilogy" to a set of methods and techniques to comprehensive analysis of industry and competitor is introduced first, and then one by one analysis of the fragmented industries, emerging industries, mature industry, declining industry and global industry competition strategy. The last part of the book introduces the analytical skills required in the face of major strategic decisions of enterprise: vertical integration, business expansion, give up communication into new business fields. To help managers to act suddenly, competitor's own industry new intruder and the transformation of industrial structure to make predictions and ready.
     One industry what factors driving competition? How to competitors will take action? How the industry will develop? Strategic planners will be how to competitors react? In the long term, how a company can always occupy the most favorable competitive position?
     Michael Potter's "competitive strategy" is a Book of this great business concept is the most popular in the world today, competition strategy. This book interpretation of the main problems of company management layer is most concerned about, a comprehensive display of a series of technical analysis to understand business and competitors.
     In a gradual way, Potter gives the analysis of competitors and techniques and tools.


About the author
     Michael Porter (Michael E.Porter) 32 namely acceptance tenured professor of Harvard Business School, was the first authority recognized as the world of competitive strategy and competitiveness. He graduated from the Princeton University, obtained doctor's degree of economics of Harvard University School of business enterprise. At present, 8 honorary doctorate he owns Sweden, Holland, France and other countries of the university. In 2000 December, Michael Porter won the highest honor "Harvard University university professor" qualification, become the Harvard University business      school fourth to get the "town school treasure" honor professor.
     As one of the most respected business master, Professor Potter wrote 17 books and more than 100 articles. He proposed "the Michael Porter's five forces model", "three competitive strategies" in the world is widely accepted and practice, its competition strategy is one of the compulsory subjects of the Harvard Business school. Professor Potter's book became popular in the world, among them, "competitive strategy" a book has been reprinted 53 times, and was the 17 words: another book "competitive advantage", has so far been reprinted 32 times.
     Wave Professor not only as DuPont, Procter & Gamble, shell, Credit Suisse First Boston Bank, Intel, Edward Jones, Navistar and other well-known Multi-National Corporation's adviser, also in the government and international organizations play an important role in policy formulation. In 1983, he was invited to become the United States of America president Reagan's industry competitive Chairman chairman, to help promote the initial work on the competitiveness of the United States and the world in 1980, driven by the recovery of American economy at that time.


Blogger Review
     This is a book about the competitive strategy of industry analysis and corporate extremely detailed book. In the basic analysis framework under the guidance of FIVE FORCES is analyzed, the structure of the environment of competition Potter detail. Analysis, analysis of competitors in different periods including the development of the basic strategy and industry all industry (fragmented industry, emerging markets, mature industry, industry of the setting sun) development way, is the influence of five factors on the judgment based on competition.
     "Competitive strategy" the father of Michael Potter, his books in many business school students, university professors, the company's chief executive officer, and even the country's leaders on the shelves to find; his "competition and strategy" theory have been or are being the majority of the world's in-depth study of the state and enterprises; his academic achievements were the United States domestic economy meeting and many of the world economic forum as an official, an important topic of discussion. Just as the British "economist" magazine on his evaluation: if they can put management theory into a respected academic principles, this person is Michael Porter.
     Business strategy is a strategic system. In this strategy, competition strategy, development strategy, technology development strategy, marketing strategy, information strategy, talent strategy, and other strategic. Don't put the competitive strategy is equivalent to the enterprise strategy, competition strategy is a part of corporate strategy. He is also known as the business level strategy or SBU strategy, which is in the control of the overall enterprise strategy, guidance and management of specific strategic business unit plans and actions. The core of the enterprise competition strategy to solve is how to determine, through the relation between customer needs, competitors' products and the enterprise product of the three, to lay the foundation for the special status of the enterprise products in the market and maintain this position.
     Strategy is the original meaning of the war strategy, it is the strategy. Strategy is the strategy, is the overall, long-term, basic problems. Competition strategy is the competition strategy, development strategy is the development strategy, what strategy is the strategy.
     The strategy has four essential characteristics: one is the whole, is a long-term, is a basic, is a strategic. Competition strategy is the competition overall, long-term, basic problems of the strategy, development strategy is the development of holistic, long-term, basic problems.

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Business Model Generation


  • Paperback: 288 pages
  • Publisher: Wiley; 1 edition (July 13, 2010)
  • Language: English
  • ISBN-10: 0470876417
  • ISBN-13: 978-0470876411
  • Product Dimensions: 9.4 x 0.9 x 7.4 inches
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Book Description
     Brief introduction of "business model generation": when you happy after reading the first chapter: the business model canvas, found that these elements are all interwoven into a clear picture in mind, how they interact with each other, how the interaction be visible before the eyes of all. The business model canvas of Swiss bank, Google, Lego, Nintendo, Apple and other multinational companies, summarized three different industrial pattern, also hot phenomenon recently include free effect and the long tail theory. In these interesting examples, we not only know how to use this canvas for analysis, but also know how to own their own business situation.
     The above content, only the foundation, enterprise reengineering understanding now, is to help us to imagine a better future. Imagination, creativity, not just the designer or artist is essential patent, white-collar. Office workers, not every day in the creation of something new? The author enumerates six kinds of interesting methods and tools, such as empathy map, sand table exercise, image thinking, say the story of innovation and so on, with a description and operation method in detail, make people want to bring together partners, the white painted model sticky notes, together to brainstorm. Of course, this book is not only a powerful and unconstrained style of creative thinking, in the later part of the book, the author focuses on how the divergent creative assembled into a viable strategy, and the strategy for the implementation of the five main steps, will work, business model innovation this seemingly complicated break up the whole into parts, each reader itch for a try.


About the author
Alex Osterwalder
      Dr. Osterwalder is a business model innovation in the field of writer, speaker, and consultant. Practical business model design method of he and Yves Pigneur, together with the design of widely used in various industries, including 3M, Ericsson (Ericsson), Capgemini (Capgemini), DDT (Deloitte), Li Connaught (Telenor) old well-known companies such as. He helped build and sell a strategy of Consultants Co. He worked in a Thailand international non-profit organizations, and HIV / AIDS and malaria struggle. He also worked in Switzerland's University of Lausanne engaged in research work.
Yves Pigneur,
      Dr. Pigneur since 1984, Professor of information systems management as the visiting professor of University of Lausanne, also served as Georgia State University in Atlanta and Vancouver The University of British Columbia. As the main researchers, he participated in a number of related design, requirement of information system engineering, information technology management, innovation, research projects and electronic commerce.


Blogger Review
      The greatest truths are the simplest.
      This book is in fact a few months before he finished, but until now to write book review, understanding of the way is also different, I read this book more than from the "business model", not even from the "model" itself, but from the "Generation". Press out of this book at this time, I think to some extent to a kind of tide current:
      -- "let all return to simple".
      So a big paper only a few words, just to tell you: these can be. Rather than make trouble out of nothing than the behavior (the original intention, press intended to convey).
      Therefore, I quite appreciate the "Generation" translated into "new generation", and here, had to admire the wisdom of publishing group. "New generation" is the representative of the new understanding of things, can saying is a kind of regression, it can be said is a upgrade.
      Prior to this, there are many large "mode", as the stage, all flowers bloom together. However, the increasing mode makes people feel not clear direction. Do we think, every industry is a kind of mode, every place needs a specific model, can not be changed, nor can violate. Like a different place is different world.
      However, is it true? Possible without my own work experience, will find an interlacing as foster. But in recent years on the job change process, I vaguely felt: a lot of things are interlinked, and many things.
      The book uses canvas model, through the popular business model, analysis of the various famous companies, as well as the analysis of the development of prediction, gives a surprise us and very interesting business model design innovation. As can be seen, the author hope this canvas model can do many things. But at the same time, the author clearly want to tell our readers, this model is used to help you achieve your creativity, but will not tell you how to implement your ideas, but will not tell you some ideas. It is not a fish, fishing is not even, it is at best a fish basket. However, this instead let me more love this book. For me, I don't need someone to tell me what is useful; I hope I don't forget to tell each other where. I also know a lot of things to get instant results more popular, "pragmatism" is also popular in the present society. But I believe, these are just the surface of things. If we are merely "take-ism", we will quickly fall into a blind alley. For example, the requirements in the popular book is "don't eat alone" tips mentioned inside. If really put these skills can be found in real life, too pursuit of detail but will make people lose the direction, heart gaunt. Another way of the old man's words, that is: pick a watermelon seed lost. In this society, no matter how to say, the original is the mainstream. This is why GRE a test does not care about your grammar errors, but hate the same reason. And we see reality, plagiarism, others will be very angry, so why indulge yourself? I love this book for me according to this canvas model to fully transfer and imagination and ability of their own, if the previous efforts still worry about personal gains and losses of the psychological, then this book will let me have a peace of mind. I can make all aspects to consider things, it also promoted the more adhere firmly to their target confidence.

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Blue Ocean Strategy


  • Hardcover: 256 pages
  • Publisher: Harvard Business Review Press; 1 edition (February 3, 2005)
  • Language: English
  • ISBN-10: 1591396190
  • ISBN-13: 978-1591396192
  • Product Dimensions: 6.6 x 9.6 inches
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Celebrity Appraises
     This book since 2005 February by Harvard Business School Press, caused great repercussions in the world, has received the "" the Wall Street journal "the best-selling book", "the nation's best-selling book", "world's best-selling book" of the title, so far has been translated into 24 languages, breaking the Harvard Business school press record since the sale of international copyright.


Book Description
     Enterprises in order to seek sustained, profitable growth, often with its rivals give tit for tat competition. They fight for the competitive advantage, to fight for market share, achieve differentiation.
     However, in the current overcrowded industries, tough competition can only make the enterprise into a bloody "Red Sea", namely the fierce competition in the known market space, the amount of profit and rivals fighting over a shrinking. In this book, the author is known to you all strategy successful law challenge. They think, at the Red Sea competition, will become more and more difficult to create profitable growth in the future.
    Author based on the span of 100 years, involving more than 30 industries in the 150 strategic action research, put forward: to win tomorrow, can not rely on companies to compete with rivals, but to create a "blue ocean", which contains a huge market demand for new space, to embark on the road to growth. This is known as the "value innovation" of the strategic actions for the enterprise and the buyer has to create a leap in value, so that enterprises completely got rid of competitors, and release the new demands.
   "Blue Ocean Strategy" to provide a systematic method for removing competition for enterprise rejection. In the subversion of the traditional strategic thinking work, the authors present a proven analytical framework and tools, for successfully creating and capturing the blue ocean. Through the analysis of various industries for a number of strategic action, the author also put forward the six principles of successful development and implementation of blue ocean strategy. These principles tell enterprises, how to rebuild the market boundary, on the whole, beyond the existing demand, a reasonable strategy to follow the order, overcome organizational barriers and the execution into strategy part.

   
About the author
     W. money, gold is the European Institute of Business Administration (INSEAD) Boston Consulting Group Bruce D. Henderson professor of strategy and international management. Before joining the European Institute of business administration, he was professor of University of Michigan business school. Members or consultants in Europe, the United States and Asia, he is also a number of Multi-National Corporation's board of directors. He is a member of the world economic forum in Davos and the consulting member.
    Renee Moborne is an outstanding scholar of INSEAD, a professor of strategy and management. She is also a member of the world economic forum.
    Kim and Moborne as partners, in "the Academy of Management Journal", "scientific management", "organizational science", "strategic management journal", "Administrative Science Quarterly", "International Journal of business research", "Harvard Business Review", "Sloan management review" specialized journals jointly issued for a number of relevant strategy and the Multi-National Corporation management articles. They published in "Harvard Business Review" on the article became the best selling articles, has published 500000 copies. They also as the "Financial Times", "the Wall Street journal", "the Wall Street Journal Europe", "Asian Wall Street journal", "New York Times", "the South China Morning Post" and other newspapers wrote articles. They have been awarded by the international commercial society and the Eldridge Haines Memorial Foundation Eldridge Haines award, in recognition of their international business areas of the best original papers. Professor Professor Jin and Moborne are the value innovation network (Value Innovation Network, the founder of VIN), the network is composed of value innovation series feeling practitioners of the global community. They are located in Singapore's value innovation action library (Value Innovation Action Tank, VIAT) of the members of the board of directors.


Blogger Review
    "Blue Ocean Strategy" is indeed a good book, creative thinking, clear and concise text, convincing examples, and has significant practical value. I read carefully, find out the following value. Enterprises with "value innovation" can create blue ocean for yourself. The so-called "blue ocean", refers to the enterprise beyond the industry competition, and create new market space, the enterprise the competitive market of "the red sea".
   "Blue ocean" meaning is not new, since ancient times are examples of such enterprises to open up new areas of business, but the "blue" with an image of the noun, the value innovation phenomenon to be summarized, also suggests a set of user-friendly, easy operation strategy analysis tools, makes this book since its debut in February, 2005 popular. Blue ocean core, in the "value innovation": if the enterprises want from the reality of the fiercely competitive market environment, should first from value creation efforts, create new value for consumers.
   "Blue book" analysis tool is put forward in this paper, the need to increase the value innovation and creating new value elements industry has never provided, while reducing and eliminating some unnecessary. "Blue book" blue ocean strategy proposed unit of analysis is the strategic action (Strategic (move) launched a pile to open up the market's main business projects involving a set of management actions and decision), rather than the industry, or the specific enterprise, this is different and I saw the past, more persuasive. The market always in change, any industry or because of technical development, or because of social evolution and change, have their life cycle; any company, in the industry to change, need to constantly according to the realities of the market, adjust its strategy and action, in order to obtain the growing vitality.
   "Strategic layout" and "value curve" is a useful strategy analysis tools. When making strategic layout in the enterprise management personnel, the picture can be very good to help the understanding of the strategic position of the: what am I? The competition is how to? How do we contrast? I should be improved in where? "The core of strategy layout" is "the value curve," blue ocean strategy reflects three characteristics in the value curve: "focus", "another way", "the theme of convincing".
   The enterprise can continuously monitor their own and competitor "value curve", to adjust its strategy. Constructing the strategy sequence of blue ocean strategy is the four step: "can create outstanding buyer utility", "identify attractive price", "can achieve the cost target" and "solve accept obstacles".
   "Blue" on how the organization execution of blue ocean strategy suggestions, also have the inspiration to me. Here, the author introduced the "/Tipping Point" tipping point "theory, put forward the" tipping point leadership". The actual application of the tipping point theory in organizational change, is realistic.

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Tuesday, July 30, 2013

The practice of managemen


  • Paperback: 416 pages
  • Publisher: HarperBusiness; Reissue edition (October 3, 2006)
  • Language: English
  • ISBN-10: 0060878975
  • ISBN-13: 978-0060878979
  • Product Dimensions: 1 x 5.2 x 8 inches

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Celebrity Appraises
If only a management book, read "management practices"!
-- the former general electric CEO Jack Welch

"In all the management of books, the influence of Drucker's writings on my deepest."
Haier Group -- Zhang Ruimin

"The modern management science building is built on a series of ideas presented in this book. Nowadays the most popular management ideas and management practices can find the source, from the book include: target management, participation in management, management of knowledge employees, customer oriented marketing, performance appraisal, occupation career management, the cause of decentralized management, enterprise culture, self management team, even the balanced score card can be very popular to find the source in this book."
-- Zhao Shuming Dean of Nanjing University School of business


Book Description
    "The practice of management" provides the concepts, principles and tools, is a very systematic management knowledge. The book asked City, not only in the United States of America fame, but also in the world are very successful, including in Europe, Latin America, especially in Japan is very popular. Indeed, the Japanese believe that lay the cornerstone of their economic and industrial development of the book's ideas.
     Drucker with his profound humanity, emphasize human ideals, values and judgment, become a key resource for organizational performance. Therefore, only to find the man, put on position, assist, can there be "of" achievement. Drucker was always positive (use long) of evaluation, it is negative (high standard to evaluate), is the guiding principle of various organizations only the highest.
     "The practice of management" a book with the essence of management breakthrough -- on the management role, position, function of cognition and its future challenges, with penetrating insights, opened a mystery and management practice.


About the author
      Peter Drucker was born in 1909 in the Austro-Hungarian Empire in Vienna, ancestral home for the Dutch, the Peter Deruky family in the book in seventeenth Century published work (Drucker means "print"). In 1937 moved to the United States, lifelong to GE people, writing and consulting for the industry, is one of the most famous contemporary international management experts, known as the "guru", "the father of modern management", to the world of excellence, profound influence.
     His writings, all involved widely, achievements in many fields are amazing. So far, has more than 30 articles published an article in the Harvard Business Review, published more than 50 books, covering all aspects of social, political and economic analysis, management, and fiction and autobiography.
    Published 1954 "management practices", laid the status of master, and marks the birth of management science;
    In 1966 published "very fruitful management" has become a classic;
    Published 1973 "management: tasks, responsibilities, practices" masterpiece, it became known as the &quot &quot management manual of the system;.
    The "management practices" one book has established him as the pioneer of the position of management discipline, and the "very fruitful management" has been worried for global managers must-read classic. His book spread more than 130 countries, and even in the former Soviet Union, Poland, Yugoslavia, Czech and other countries are also very popular. One of the most respected is his principle concept and method, including: "the management to become a subject, target management and self control is the management philosophy, the purpose of the organization is to create and satisfy the customer, enterprise is the basic function of marketing and innovation, and senior managers in the enterprise strategy in the role, effectiveness ratio efficiency is more important, decentralization, privatization, knowledge workers, with the rise of knowledge and information based society."
    He served as the United States economist consists of banks and insurance companies in the United States of America consortium, General Motors Corporation, Chrysler, IBM and other large enterprises management consultant. For the outstanding contribution in the field of management, Graduate School of management in university that bears his name -- the Peter Drucker Graduate School of management.
    In June 20, 2002, the United States President George W Bush announced that Peter Drucker became the Presidential Medal of freedom, the " " winner, this is the highest honor the United States citizens can obtain the.
In November 11, 2005, Peter Drucker died at the age of 95.


Blogger Review
     Three ambits two six Wang Guowei's "human words" the wrote scholarly research. The source said: "the ancient and modern into big business, University asked, shall pass through the realm of three kinds of. 'last night the west wind withered Bishu, alone on the high-rises, at Tianya road', the first exit is also; 'increasingly wide eventually not regret, pining away', that is the second stage; 'he found in the thousands of degrees, back Mojian, that is the lights', the third boundary also. For these three words, not experience before, now there's experience. Because the working relationship, he has been trying to decipher what is management, and tried to get the efficiency of organization or enterprise should return from management, as far as possible the press organization performance.
     This book has also seen a lot, Zheng Guofan, Mintzberg, Drucker, but the only way, linear thinking in science and engineering, and fit in the organization and management. I forced myself to read a lot, things did not write it down, but found that these management master many common views, these things are very simple, very concise, and many of them are themselves before know or other predecessors emphasize repeatedly. But I didn't believe it was as simple as that, psychological face a way, I don't believe so important secret, others will easily give you say.
     Always, always believe that idiot like what is the secret of this world, whether it is to other EMBA to be resourceful. Entrepreneurs ask students master learning, or repeatedly to study Chinese and foreign masters level of speech and writings. Try to learn in order to practise, like martial arts novels written by the existence of a supreme martial arts cheats, as long as the learning can become the world master.
     Today after the master's works, and found that there is no such thing as a, is still seen in the first time, leaders or senior touch on lightly content, and disappointed, only see light suddenly. In the process of learning and management of the road, very confused and hardships, they take a lot of repeat mistakes, hope to have the pleasure of seeing this message, brothers and sisters, do not waste a lot of time. Management is actually the product and life, and management is not fixed, not because you read a few books, eat a few years can be well management. Management and investment is the same, the vast majority of time in understanding and against humanity.
    Therefore, management it is "paper come Zhongjue shallow, no matter known to practice". Our experience or books style summary, management is not obtained from books to the. Don't expect to see, you can manage a company to become a manager. To compare with the chivalric fiction novel plot, why the final master in Wudang and Shaolin? Because, Wudang and Shaolin martial arts from life, are summed up from practical experience. Wudang Kung Fu is from standing agricultural ways of training; and the Shaolin martial arts karma fate in ordinary physical labor. So from the daily experience and understanding of human nature to realize different organizations and different object management.
    Today, after watching "the practice of management", and recalled the Haier Zhang Ruimin in front of recommendation written words, is the best practice management framework.

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The Fifth Discipline


  • Paperback: 445 pages
  • Publisher: Doubleday; Revised & Updated edition (March 21, 2006)
  • Language: English
  • ISBN-10: 0385517254
  • ISBN-13: 978-0385517256
  • Product Dimensions: 1.1 x 6.2 x 9 inches

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Celebrity Appraises
    This is the most outstanding contemporary new management master Peter Senge wrote the book, is regarded as one of the Bible of management, in twentieth Century twenty-first Century can be counted on one's fingers a few of the classic, the most far-reaching impact on the world of management books, and was "Harvard Business Review" over the past 75 years as the most influential management books, also won the world Enterprise Association's highest honor, the trailblazer award!

----The Fifth Discipline

Book Description
     Peter Senge this revised best-selling classic "the fifth discipline", is 15 years behind the original book ideas into practice experience and cases. Senge pointed out that, in the long run, your organization only sustainable competitive advantage, is better than the opponent faster learning ability. 15 years ago, the core concept of "the fifth discipline" many have looked very radical. But these ideas in many application method, and has been integrated into our way of looking at the world, also be integrated into the management practice; case story of leadership the new edition of the book reveals the experience.
    "The fifth discipline" describes how the company through a learning organization strategy and action strategies used to remove the threat, organizational efficiency and the cause of the success of the "learning disabilities". In a learning organization, extended model, mode of thinking be cultivated, the collective desire to be released, we constantly learn how to create their own a truly desirable achievements.
    The business management the classic works of the extended edition, contains more than 100 pages of new content, the new contents of the dozens of companies practitioner interviews, based on which include: BP, Unilever, Intel, Ford, HP and Saudi Aramco, also include other types of tissue, such as: Boston community organization Roca, Oxfam Oxford and the world bank. With a new preface special additional content, since the original book describes the achievements in the research of learning organization has been published, also increased about "driving force" (started), "strategy", "the leadership of the new work", "the citizen" and "the next frontier" new chapter.


About the author
     Peter Senge 'was born on 1947 in Chicago, 1970 in Stanford University Aeronautics and space engineering bachelor's degree, after entering the Sloan School of management at the Massachusetts Institute of Technology has social system modeling of master's degree, and then a PhD in management system of power, under the tutelage of Professor Frik West founder, overall dynamic study on system dynamics with the management philosophy.
     After earning her doctorate in 1978, Peter Senge 'has been committed to the development of a human dream of organizational blueprint in which people can work, by the realization of the meaning of life, the common aspiration of. He will be the system dynamics and organizational learning, creating principle, cognitive science, group depth dialogue and simulation game fusion, a thorough understanding of the tutor of abstruse theory, at the same time to make the system dynamics method is simple, easy and operational, thus developed world "learning organization" theory.
     The learning organization theory, source of enterprise sustainable development is to improve the overall competitive advantage of the enterprise, enhance the overall competitive power. Future truly outstanding enterprises is to make all the staff wholeheartedly into and be good at learning, learning organization, learning organization. Learning organization work atmosphere and the corporate culture through brewing, lead the continuous learning, continuous improvement, new ideas constantly adjusted, so that the organization has the prosperous vitality.
     Peter Senge published his "the Fifth Discipline: the art and practice of the learning organization" a book in 1990, pushing people to practice, learn and master the system the new thinking method. This book is a, reacted strongly, making it 3 consecutive years topped the US topped the bestseller, was "Harvard Business Review" on for the past twenty years the most has one of influence of management books, he himself is also called after Peter Drucker, the most influential management master.

----The Fifth Discipline

Blogger Review
    Think about the growth of the road, about success, inspirational books, more or less also read some. Once there was a book, motivate yourself for a long time, is the United States of America writer Roman · W · peel with "attitude is everything". I learned how to establish a correct attitude toward life from, how strong and optimistic in the face of fate. At that time, the deepest impression of the word is "not a second before you". Yes, people would change every day, therefore, how to grasp the change, it is a very important knowledge. However, only is the attitude of the establishment, is not enough; we need to practice law, unfortunately, the book does not tell me.
    Exposure to the "fifth disciplines", I can not help but exclaim to the author's wisdom and rigorous way of thinking. Compared to other popular self-help books, this book attracted me the most part, especially in the ninth chapter: beyond the self - >. Beginning with the analysis of learning organization, to discuss the real "self-transcendence", not only new angle, and, importantly, personal self-improvement put analysis on organization management, to each of us, has the practical significance of great. We are the heart of every person have the beautiful dream and hope, and the potential for self-confidence and self ability; however, due to learning, work and life experience is different, these beautiful inner, gradually annihilation to have to face the daily routines and real seems irresistible, not about the.
   When the people therefore plunged into depression and loss of mood, many people will choose to use emotional response measures to deal with, such as through the establishment of strong, progressive attitude towards life and encourage yourself etc.. Undeniable, this approach is correct; however, this only, but not necessarily effective, as mentioned in the article, "self-transcendence meaning lies in creating, rather than react point of view, to face their own lives and life." Because, we also need to take more action, behavior choice of direction more practical, in order to solve the problem.
   We want to exploit those beautiful within our nature, we need to constantly self-transcendence. Therefore, "the fifth discipline", the "self" as a life practice, a continuous learning process, can be said to be the truest. Through reading < ninth chapter: beyond the self - >, I realized, practicing and learning, as a process, need to be attached to a detailed and systematic planning, and then rely on perseverance continuously to the selection of a good direction.

----The Fifth Discipline

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Robert’s Rules of Order


  • Hardcover: 212 pages
  • Publisher: Wiley; 1st edition (March 8, 2010)
  • Language: English
  • ISBN-10: 0470596996
  • ISBN-13: 978-0470596999
  • Product Dimensions: 0.8 x 5.4 x 8.3 inches

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Book Description
     "Robert rule" is the United States of America's most widely recognized rules of procedure. This set of rules of procedure, how to put matters, how to listen to and comments, how to move and how to vote, have very detailed provisions.
     The "Robert rule" contains rich ideas, including: the rule of law, democracy, protection of rights, balance of power, procedural justice, procedural competition, freedom and control, efficiency and fairness. But Roche rules and without pretense to his role in a set of "tools". Throughout the book are devoted to the idea, but the idea in rule, directly facing the practice, for details, the operability, plain and rigorous declarative rules, but the rules but without revealing the concept of glory.
     This book is the latest official version of it, is the crystallization of 125 years development and innovation of the rule, summarizes the new development of the rules of procedure of the system, is a classic, comprehensive, authoritative rule book.


About the author
     General Henry Robert, born in May 2, 1837, the huguenots. He was a bit thin, but loves the collective, is a resolute of the United States Army Corps of engineers. The "Robert rule" is named after him. This set of rules has millions of meeting brings about order and efficiency. In the wake of non-governmental organizations and churches are engaged in years of meetings, he began to study the rules of procedure, which was published in February 19, 1876 first edition "Robert rules". In 1901 he retired from the army after the start in engineering consulting work, and the last 10 years life dedicated to the cause of the compilation of rules of procedure. He died in May 11, 1923.


Blogger Review
     "Robert rules" -- the Bible says meeting meeting, are not unfamiliar, every Chinese people from small to large, do not know how to participate in the meeting. But the real value of the conference, estimate the scanty, most are crustily skin of head to the podium that speak in excitement emotion or hum about, and then standing by a show of hands.
    That "meetings" has become the government's efforts to change a bad policy division. "Robert rules" is the author of the United States Army General Henry Robert (1837-1923), first published in February 19, 1876.
    After Robert's death, his descendants and had participated in the preparation of people continue to revise the rules of procedure, technological advances make it suitable for changing. A fifth edition in 1970 1943, the seventh edition.
    The new Ninth Edition, published in 1990. This book is written is legendary, during the American Civil War, the North's Betty Ford, a young lieutenant Henry Martin Robert was ordered to convene a political meeting, due to big differences, after a long fight, the meeting ended, not only failed to reach a goal, but also get the participants confront each other with daggers, atmosphere is worse than a meeting before.
    This makes the 25 meeting of lieutenant Robert deeply stimulation, vowed to write a good meeting how to book. He did, which is that a thin this but covers basic human meeting to discuss the essence of the classic. Usually think, "Robert rules" has four principles. That is (1) balance principle, namely the protection of the rights and protection of views of most views occupy minority rights, did not even attend the meeting people's rights are protected, and ultimately to protect all the composition of these people the rights of the whole; (2) to restrict the collective leader, in part to hand over their rights leader at the same time, we must remain a part of rights, ensure that they can directly control the collective itself in all affairs without being controlled by the leaders; (3) the principle of majority; (4) the principle of debate, everyone has the right to persuade others to accept the debate will of his own, until this will become the general will.
    The "Robert rule" far-reaching, various occasions meeting, as the meeting of the presidium or sponsor, will advance in accordance with the "Robert rule" on the spirit of the conference planning. So as to ensure that the conference can effectively, orderly, fair held. Modern enterprise, changing the form of the meeting, is no longer must sit square in the conference room, according to different level one at a time. The famous manager Yu Shiwei said in his speech, their business conference held frequently in the beach, all wearing Beachwear, relaxed meeting, the effect is very good.
   GOOGLE companies are usually in the restaurant workers held a small meeting. The above examples, all sorts of strange things modern conference form, but the spirit of the principle of the meeting, the rules of the game that still a few.
This is the crystallization of human wisdom sum up down. With Robert own words: left rules, everyone is free to act, the result is that everyone is not true freedom.
-- Henry Robert
In a masters of the people in the country, there is little knowledge such as rules, just a little learning can significantly improve the efficiency of such.
-- Henry Robert

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POSITIONING


  • Paperback: 213 pages
  • Publisher: McGraw-Hill; 1 edition (December 13, 2000)
  • Language: English
  • ISBN-10: 0071373586
  • ISBN-13: 978-0071373586
  • Product Dimensions: 5.3 x 0.6 x 7.8 inches

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Book Description
    20 years ago, writing a series of marketing and advertising the new thinking of the United States of America "the Advertising Age" magazine invited young marketing expert Rees and Trout, the total title is "positioning of the times". After a series of articles published, caused the whole industry sensation, positioning the marketing world lively topic that everyone is talking about, the hand out of the article reached 120000, thus creating the marketing theory of comprehensive innovation era.
   Over the past 20 years, positioning thought already win support among the people. To commemorate this great innovation, the original publisher 20 anniversary edition, the Chinese version of "localization" is translated from the new version.


About the author
     Ai Chis is one of the world's most famous marketing strategist, is Rees and Rees (Ries&Ries) chairman of consulting company, the company main business is to provide strategic choice of services for many famous enterprises headquartered in Atlanta, the United States of america. Ai Ris served as the United States of America Industrial Advertising Association (now the Business Marketing Association) chairman and New York advertising club president, chairman, he also served as the Andy Awards club. In 1989, the international marketing director awarded him the "higher marketing" award, 1999, "PR Week" to 100 PR expert of the most influential his twentieth Century title.


Blogger Review
     The difference between 1, A theory and J theory. J is JAPAN the Japanese model, the theory of A cherish a deep-seated hatred for Rees, so many negative cases are Japanese enterprises, A is AMERICA the United States of America mode. The core of theory A is "more narrow the better", on behalf of the case is Dell, Intel, microsoft.
     The core of theory J is "more width is better", the representative case is fujitsu. 2, the positioning is not starting from their own advantages, but starting from the customer's mind. The first luxury brand of coffee chain Starbucks, the first luxury water is Evian, first expensive car brand mercedes-benz. A particular example is the United States of America, a selection of ten safety car, Volvo's no go, but never mind, it takes the customer's mind. More money in 3, the company has expertise. For example, professional athletes to be higher than 5%-50% ten Decathletes achievement. In order to search engine for example, search the location is a minimum value of $150000000000, ALTAVISTA is the first to do a search, but it became diversified try, I can't find it. GOTO.com also disappeared. 4, when a targeted depreciation, you can close to another location. For example, in the United States, the pork was the same as beef, is taking the animal location, however, continued to fall with beef, chicken continued to rise, a lot of pork and chicken chose to stay the same strategy, gain vitality. 5, localization is an expression from mental, you must think of ways to capture the mind. Have a look the United States business school ranking, the first is the Northwestern University, its positioning is: the market; second is the University of Chicago, its positioning is: quantitative analysis; the third is Walton, its location is: finance; fourth is Standford -- positioning is: technology; fifth is a Harvard - Location management. Although they are all comprehensive university, but their target is clear, in fact, these schools early or selling the idea to the students. 6, how to find the word for your location? Rees's advice is to focus. Early cigarette is men and women can be pumped, so many cigarette advertising is a male and a female. Later, the first prominent location: Marlboro cigarette advertising picture is male, cowboy. CURVRS focus on female fitness, has now become the United States of America's largest fitness club. Positioning and focusing of Wong Lo Kat is a goal. 7, why can Obama success in the election? First is the positioning of the success, Obama's position is "change" (change). Then have a look some management guru, Rahm. Charan positioning is implemented, Drucker is equal to the management, Potter is competitive, Freedman is flat. The man = Clooney, beauty = Roberts, terminator = = Gore Schwarzenegger, global warming. 8, you need to develop a strategy, you need to spread this strategy. Paris spent a lot of money selling a "romantic", Rome market positioning is the "eternal", located South Korea selling is "shine" (actually South Korea does not shine, but it occupies this position). 9, a good location, is very important to give up. For example, airlines do not give up, only the United States southwest airlines had to give up, it only do business, economy class, domestic routes, abandoned freight, first-class cabin, foreign routes, it even with a model 737.
    So, those rivals such as Northwest Airlines, American airlines have disappeared. 10, China Company are a lot of false location, they are not good at focusing. Changhong has the largest TV makers, refrigerator, air conditioner, and later diversified to IT products. Chunlan was the largest air-conditioning manufacturers, and later was transferred to the motorcycle, heavy truck, TCL is what all do, Yunnan Baiyao expand to make toothpaste, which are not conducive to the targeted building. 11, for not the brand leader, a good positioning strategy is to do the opposite of. BMW is the antithesis of mercedes-benz. Mouthwash slobber is bad taste, like a drug, SCOPE choose to do the opposite, it said that he is a pleasant mouthwash slobber. TARGET is the opposite of WAL-MART, its location is cheap fashion. Pepsi is the opposite of Coca Cola. Baez Va Va is the opposite of Bobbi doll. Baidu is the opposite of GOOGLE. 12, how to resolve the contradiction focus and diversification brand positioning? Rees's advice is: develop a second brand law. Toyota launched the high-end brand, created second brand -- lexus. Lee Vivtorinox introduced for leisure clothing brand, created second brands -- DOCKERS (ha ha, I like brand), the present value has reached $1000000000. IT launched a cool fashion brand FCUK (ha ha, this is the brand I like). P & G has 21 second brands, each brand has a focusing effect. Global paradox of 13, location: bigger is to become a professional company, narrowing the focus range. Especially for the global Chinese brand, there are international in the name of good, corona, Qingdao. Chery CHERY, Lenovo's LENOVO is not good

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Marketing management


  • Hardcover: 816 pages
  • Publisher: Prentice Hall; 14 edition (February 18, 2011)
  • Language: English
  • ISBN-10: 0132102927
  • ISBN-13: 978-0132102926
  • Product Dimensions: 1.2 x 8.5 x 10.8 inches

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Celebrity Appraises   
     Science and business circles in the global marketing, Philip Kotler and his "marketing management" means that the classical, brand, standard and foundation, it has sold worldwide over the past 40 years, have been translated into more than 20 languages. Whether the marketing people, or just started learning marketing "fresh people"; from a business manager, to an ordinary salesman, you can see the marketing management of the latest version of Kotler's "on the shelf".


Book Description
   It centers on the understanding of marketing management, marketing perspective, seize the linking customer, create a strong brand, creating the market supplies, transfer value, dissemination value, create successful long-term growth eight aspects. The contents of each chapter includes chapter introduction before, marketing field, marketing memo, teaching case, the end of the chapter exercises aspects.
   Since 1967, Kotler launched the first edition of the "marketing management", after 40 years of development, the theoretical system of "marketing management" of the more mature, the case is more rich, the huge amount of information but not numerous, Marketing management.  distinct perspective and tries to. The book won the marketing scholars and practitioners around the world trust, a "marketing Bible" reputation.
   "Marketing management" Twelfth Edition is a great breakthrough in the past version, first of all is a new authors, together with Kotler, he was the Kotler praised as "one of" his authoritative scholars of this generation of Kevin Ryan Keller. Professor Keller is one of the main international leader brand research field. Therefore, the establishment of a separate section version of brand asset creation are analyzed in detail. Secondly, this version of the maximum in the content of the characteristics are presented the new theme -- a comprehensive marketing, a comprehensive marketing includes: relationship marketing and social responsibility of integrated marketing, marketing, international marketing. These four aspects throughout the book, and to set up a special chapter. In addition, this version also provides customized marketing marketing and accounting of two new themes, there are many new and expansion of the concept: brand management principles, consumer decision heuristic, mental accounting, marketing scale etc..
   The chapter structure of this book had bigger change, is more suitable for the requirements of teaching, the book is divided into eight parts, focusing on understanding of marketing management, marketing perspective, live together connect with customers, to create a strong brand, creating the market supplies, transfer value, dissemination value, create successful long-term growth eight aspects. The content of each chapter is also a larger adjustment, adding more new concepts, new ideas, and update the related cases and supplementary materials, special care at the end of practice into the details of the case one of the world's top companies as students discuss the material.


About the author
    Philip Kotler is one of the world's marketing authority. He is the United States Northwestern University Graduate School of management professor Kellogg and S.C. Johnson scholar of international marketing. He earned a degree from a master's degree in economics from University of Chicago and PhD in economics from Massachusetts Institute of Technology. He also worked in the Harvard University in the mathematics postdoctoral and postdoctoral work at the University of Chicago behavioral science.
    Philip Kotler (Philip Kotler) the authority of marketing, the United States Northwestern University Kellogg School of management, international marketing S.C. Johnson Honorary Professor, has a degree in master degree in economics from University of Chicago and PhD in economics from Massachusetts Institute of Technology. The field of marketing the best-selling textbook authors, author of MarketingManagement Principles of, Marketing, Marketing:AnIntroduction, StrategicMarketing for Nonprofit Organizations. In the "Harvard Business Review", "Sloan management review", Journal of Marketing, Journal of Marketing Research and other international leading journals published more than 100 papers. The only won three "Alfa CAPA, psi Award" scholars, the prize special award published in the Journal ofMarketing on the most outstanding annual author. American Marketing Association to set up the "Educator Award" outstanding marketing the first winners. Won the award of excellence contribution issued by European marketing consultant marketing and sales training association "". In 1975, the marketing science original contribution was awarded by the American Marketing Association "Paul · D · convers award". In 1995, by the international sales and marketing management organization named "annual marketing". As a marketing consultant company, including IBM, general electric, Att Corporation, Honey Well Company, Merck Co, Bank of america. The chairman of the United States of America, the United States Institute of Management Science Institute Marketing Marketing Association director, Marketing Science Institute trustee.
  Dr. Kotler is a "principle" and "Introduction" marketing the main author of marketing. The "marketing for non-profit organisations", has published the fifth edition of the field, is the best-selling book. Other works of Dr. Kotler: "marketing model", "competition", "marketing professional services", "marketing" strategy of educational institutions, "health care marketing", "marketing" "collection, high vision", "social marketing", "marketing place", "national marketing", "the hotel and tourism marketing", "standard room: the strategy of marketing performance art", "Museum of strategy and marketing", "marketing" and "Kotler on marketing".
    In addition, he also is the first stream of publications, such as "Harvard Business Review", "Sloan", "Journal of management in business level", "California Management Journal", "Journal of marketing", "Journal of marketing research", "scientific management", "strategic" and "Journal of future scholars" etc., written more than 100 papers. He is the only won three "Alfa CAPA, psi Award" scholars, the award is a special award of the best magazine "published in" marketing year author.
Professor Kotler is the American Marketing Association to set up a "distinguished marketing Educator Award" the first prize winner (1985).  Marketing management. Award outstanding contribution he had won the European marketing marketing consultant and sales training Association awarded the "". In 1975, Kotler was awarded the American Marketing Association "Paul · D. convers Award", in recognition of his originality in marketing science contribution. In 1995, international sales and marketing management organization named him as "the annual marketing". He also received the Storck Holm University, University of Zurich, Athens economic and Trade University, DePaul University, Cracow School of business and economics, H.E.C. group of Paris and Vienna University of economics and business administration awarded honorary doctorate.
  Professor Kotler is the United States and many foreign big companies in the marketing strategy and planning, marketing organization, marketing integration of advisers, these companies include: International Business Machines Corporation, Ge Corp, Att Corporation, Honeywell, Bank of America, Merck, Scandinavia airlines and Michelin Co.
    Professor Kotler is president of the American Society of united market management science and marketing, director of the American Marketing Association, the custodian to marketing science, management and Analysis Center Director, members of the Advisory Committee, Luo, Jahnke Copernicus advisory committee. He is a board member of the Chicago Institute of the arts and the Drucker foundation consultant. He used to visit Europe, Asia and South America, the global marketing opportunities for many lectures and provide guidance.
    Kevin Ryan Keller is a professor and E.B. Osborn scholar at the Dartmouth College Tucker School of business marketing. He taught about the brand marketing strategy of MBA curriculum. Professor Keller has been engaged in marketing research or teaching at the Stanford University, the University of California and the University of North carolina.
    Professor Keller of the overall in the field of consumer marketing, his research has been widely cited, and received many honors. He is one of the main international leader in the study of brand strategy, brand building and brand equity field. His book "strategic brand management" is known as the "brand bible".
    He has served as a brand marketing consultant in the world the most successful brands, including Accenture consulting company, American Express, Disney, Ford, Intel, Procter & Gamble. He is also the marketing science academic trustee. He visited many countries lectures and training, popular, and has organized many influential marketing forum.


Blogger Review
   To guide a company what philosophy marketing? How to straighten out the organization, customer and social interests of the three relationship? There are a variety of competition in society, various organizations are in one concept in marketing activities, including its concepts: production concept, product concept, marketing concept, marketing concept and marketing concept.
   Production concept, this concept is one of the oldest ideas to guide the behavior of sellers. Think consumers which are widely available, inexpensive products. Management attention to obtain high production efficiency and wide distribution coverage. Comments: this concept has significance in China's developing countries, through cheap labor market. Lenovo, haier!
   The product concept consumers need high quality, versatile and has some features of the product. Committed to the production of quality products, and constantly changing new product, make it more perfect. This idea, pay attention to cater to the market. Need the product, price, distribution, advertising and other complex. The selling concept: let it have its swing it, consumers and businesses will not be enough to buy an organization's products. We must take the initiative to promote and actively promote. Consumers often buy inert or psychological resistance, so the need to persuade. Company should use effective marketing and promotional tools to stimulate consumers to purchase a large number of products.
   The selling concept embodied in the definition of marketing president of Coca cola. Is to sell more goods to more people to get more income, thereby winning interest. The selling concept applied to unsought goods. Consumers generally don't think to buy commercial insurance, such as encyclopedia, cemetery. Attention, strengthen marketing with marketing risk height. Marketing management.
   The key to the quality of the products get! The marketing concept was to "manufacturing and sales of philosophy", now take the customer as the center, "with the response" feeling of philosophy! The production of consumers to products. Think the key in the wants and needs of the target market to determine the correct, and more effective than competitors to create, transfer, communication to the target market superior customer value. This idea, divided into interactive marketing company and active marketing company.
   This idea is: limited organized resistance, slow learning and quickly forgotten. This paper is too good, before looking at the school marketing textbooks. Write the main content is almost, but not this incisive.
   The sentence is the gold!
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Sunday, July 28, 2013

Who Moved My Cheese?


  • Hardcover: 96 pages
  • Publisher: G. P. Putnam's Sons; 1 edition (September 8, 1998)
  • Language: English
  • ISBN-10: 0399144463
  • ISBN-13: 978-0399144462
  • Product Dimensions: 0.7 x 5.4 x 8.3 inches
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Book Description
     This book has become the world's best-selling book. Perhaps the feeling of reading each individual is different, but do not say that the reason I understand, if that means you are still afraid to change yourself.
     This book consists of three parts.
     The first part, "Reunion" -- about at a party with a group of the past classmate discuss how to deal with all the changes in life.
     The second part is the core of the book -- "who moved my cheese" story. Who Moved My Cheese? The third part, "discussion" about the classmate friends around the story of the book. There are  "figures" -- two little mice sniff, scurry and two dwarves book, haw.
  In the story, you'll find out, facing the change, two mice do better than two little-beings, because they keep things simple; and the two dwarfs have complex brains and human emotions, complicate things. This is not to say that the rats are more intelligent than people, we all know people are more intelligent. But change an angle to think, humans are too complex and emotional intelligence and sometimes it is not an obstacle on the road ahead?
     When you watch the four roles in the story of the behavior, you'll find out, in fact, the mouse and the dwarf represent different aspects of our own -- simple side and complex side. When things change, perhaps the simple act   will bring us a lot of convenience and benefits.


Catalog
Preface: change and confusion
Our multifaceted nature
The story behind the story
The Chicago reunion
"Who moved my cheese" story
Discussion
Author brief introduction


About the Author
   Spencer Johnson, (Spencer Johnson), the United States of america. Doctor of medicine. He is famous all over the world, popular thought vanguard, orator and writer. Many of his ideas, so that tens of thousands of people have found a lot of simple truths of life, make their lives more healthy, more successful, more relaxed.
In the face of complex problem solving method is simple and effective, in this regard, he is regarded as the best expert.
He is the best-selling author or co-author. His "who moved my cheese? ", is an excellent way to deal with change. With his legendary management consultant Kenneth Blanchard, PhD, "One Minute Manager" one book, continues to appear on the best-seller lists, and become one of the management methods of the most popular in the world.
He also wrote many other best-selling books, including "gift" -- a beloved gift; "yes or no" -- a guide to better decisions; "moral story" -- has become the most popular children's moral education materials; and "a minute" series in five other books: "one minute sales", "mother", "one minute one minute father", "teacher" and "one minute one minute yourself".
His education and work experience were also includes: a B. A.in psychology from the University of Southern California, doctor of medicine, Royal College of medicine of Harvard University medical school and the Mayo clinic doctor.
Dr. Johnson is a Meddtronic AC (Study) the medical guidance, is the inventor of cardiac pacemaker; he was "interdisciplinary research organization" -- a thought in the library of medical researchers, and the University of California Medical School Personality Research Center consultant.
His book became the object of many media special introduction, these media include: CNN, "Today Show", Jin Lairui at the scene, Who Moved My Cheese? "Time magazine", "business week", "New York Times", "the Wall Street journal", "USA today," associated press and United Nations International agency.
Spencer Johnson's books have been translated into 26 languages, is widespread in the world, and popular.


Blogger Review
  Chinese ancient classical Chinese: it will pass, general tatsu. The form of dialogue on this book and listen to the story in a short story, the six word is a deeper, more detailed, more in line with modern survival analysis. I don't think this is a simple management books, which runs through the whole book point of view, more suited to enrich and perfect the personal practice. When you do the time to work, such as the arts, this is your normal. One day you engaged in outward affairs, such as sales, you will have to adjust their own state to meet him face. After the adjustment of the state, not the "abnormal", on the contrary, if the processing way inward-looking to work now, is not desirable. This is not a pessimistic compromise, if it is, one day from export-oriented work back to the original closed self creation form, not a fall. It is worth chewing life, a little too much. Like the book says: the story of the "cheese" is a metaphor for what we want to have in real life, it is a job, a relationship, it is money, a house, can also be free, health, social recognition and the boss. Perhaps it is only a spiritual peace, or even just a sport, the equestrian, golf etc.. As long as life continues, there are new things in front of us continue to pursue, the beautiful scenery is worth our record and reflection.
Time to find new cheese, is an important way to get rid of and prevention of troubled. They have a keen sense of smell, can always find the correct direction; in a hurry always have inexhaustible energy and never-say-die spirit; for humans, can only take one and, often judge the situation, and always finding new cheese, even if the experience of failure, occasionally decadent, also often encourage yourself, stand up immediately, move on.
Life is changing, in the days before going live, we also should be changed, not hesitate to move forward in situ." If you don't change, you will be eliminated. Towards a new direction, you'll find out new cheese. When you move beyond your fear, you feel free. The fastest way to change their own, is to laugh at your stupidity.
After reading this book 'deep feeling in fact this book is very simple. Who Moved My Cheese? Just teaching people to accept or fear change' change 'in the old cheese before modification' awareness of the existence of new cheese 'and in a timely manner to find' truth is simple 'I'm afraid of change' for future changes always appears no fitness from 'is not so fear,' we have to overcome our fear, 'this is the most important' when you be fearless' you do 'I felt' when you move beyond your fear you would feel at ease 'it depends on whether you believe what you believe change on you is bad' is not willing to go as soon as possible to find him 'change could surprise you' or 'you believe...

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